Power redefined @ SM

MANILA, Philippines - SM Department Store is groundbreaking as the new frontier of Philippine fashion. In the recently much talked about successful presentation of its holiday ladies wear collections at Philippine Fashion Week, SM takes local retail into a fresh perspective on style as it reinvents the classic power dressing.

The once structured and simple staple is currently having a global fashion moment as it transforms the typical corporate wear into the empowering femme fatale. Inspired from the iconoclastic tweeds of Chanel and legendary skirt suits of Dior, the statement is la Parisienne meets the return of the ‘40s silhouette with hints of coquettish flair. Ultra-feminine and beautifully crafted architectural suits in flawless tailoring parade the runway with lady-like elegance. Creating style attractions are hints of must-have trend statements of the season and the biggest is the resurgence of the shoulder jackets in light and weather-friendly tweed. The extraordinary collection is undoubtedly investment pieces in a chic synthesis of basic blacks and whites, chic grays and ravishing red-hues that define staying power. Highlighting the overall appeal to the classic practical approach are modern twists from the ordinary as seen in cleverly belted skirt suits, playful lace or opaque stockings, booties, timeless totes and artsy-sophisticated hair pieces. The look is confident and influential that showcases the sophisticated side of sexy that’s subtly subversive.

SM Department Store’s Ladies wear collection proves to be a showstopping success. Its aspirational move to greater heights is making trendy retail fashion available and affordable. In a cosmopolitan landscape where up-to-date style is thriving, SM is now the platform and moving force that showcases the season’s hottest, latest and most wanted. In essence, global fashion calls this the new meaning of power.

Photos by Nelson Villarica, courtesy of Runway Productions