'It's fun. It's time. It's cool.'

Lili, Lulu and Lala are the three characters of a new TV show with the same title. This soon-to-air magazine show is about three teenage girls trying to learn the purpose and meaning of life. It’s a show where we learn new things, discover great ideas and help make our lives better. After a six-month search and auditions for hundreds of applicants, the producers finally saw their cast. The show will be hosted by three newcomers — Alexis Go, a beauty queen and TV sportscaster; Nadine Howell, who will be following the footsteps of sister Rhian Ramos; and Stephanie Henares, a VJ and fashionista. The show will serve as an inspiration and guide on how to cope with daily concerns. It also deals with making a difference in our lives and solving obstacles we find along the way. This is the first project of Purple Cow Productions for Butch Pena, the creator of the show.

Finding the right clothes for the three girls was one of the production’s concerns. The wardrobe requirements should be casual but trendy and stylish, too. After looking at different brands, Butch and the girls chose Crissa because of its fashionably fun clothes that target today’s youth. Alexis said, “Crissa has a wider variety of styles to choose from.” Stephanie was surprised to find the right length and size for her tall figure. Nadine added she could mix and match the clothes easily. An added factor for choosing Crissa was the brand’s timeless designs. Most of the company’s clothes can be worn anytime and anywhere. Crissa decided to launch them as its new image models. They were successfully introduced in the Crissa Synergy event and fashion show at the Mall of Asia recently.

Watch out for them!

Choosing the right brand

They say when it rains, it pours. The new Crissa image models are not only creating a downpour of admirers, they are creating a storm. The oohs and aahs can be heard wherever there is a billboard of the brand. Fresh new faces, chosen from a cast of hundreds, are finally revealed. Lili Lulu Lala is born. Watch out for their new TV show coming soon. They chose Crissa as the brand of clothes to wear in the show. These girls can wear the clothes with style and glam.

After capturing the market for the past years, the brand is ready to compete with major brands and tap a higher level of consumers who capture and set the trend for today’s market. The brand’s new theme and direction: “It’s time, it’s fun. It’s cool wearing Crissa.” Crissa brings energy and excitement to girls who are passionate about creating a difference in today’s world. The design, style and color are a perfect match for the young generation. They are the future and Crissa wants to be a partner.

(For more info about the brand, go to www.crissa.com.ph)