Mark of a Legend
February 11, 2007 | 12:00am
In the dazzling and glamorous world of fashion, thousands among thousands arrive to follow their calling, hundreds among the hopefuls are named "designers," some are lauded for their excellence but only a handful are glorified for their brilliance in artistry. Among the chosen few is a master known for his outstanding contribution that shaped part of the history of style and dressing, one of the greatest designers of all time: Yves Saint Laurent, the king of fashion.
YSL began his career in global fashion working side by side with the legendary design master Christian Dior. When Dior died, the young designer took over and became the haute couture designer for the House of Dior. After the monumental trapeze collection and a couple of seasons working under the famed fashion house, the designer opened his own couture house that opened in 1961. Since the ‘60s, Yves Saint Laurent grew to become one of the moving forces in modern fashion. After introducing masculine tailoring inspired by military uniforms and tuxedo variations (his famous "le smoking" look) for women, it was his "Mondrian" that became a landmark of style, followed by a series of successful collections bestowing YSL’s mark in fashion history.
A true master of design, Yves Saint Laurent has been honored and awarded globally for his excellence in design. Among his notable awards include International Award of the Council of Fashion Designers of America (1982), Yves Saint Laurent 25 Years of Design by the Metropolitan Museum of Art in NY (1983), Chevalier de la Legion d Honneur by French President Francois Mitterand (1985), Hermitage at St. Petersburg, Victoria and Albert, London Awards (1995), Musee des Artes de la Mode by the Louvre, Paris and the Lifetime Achievement Award from the Council of Fashion Designers of America (1999).
The success of YSL opened new avenues for the designer; it was time for the name to become a brand. His design aesthetics have transcended from clothing into fragrances and cosmetics. Through the decades, YSL has successfully created captivating perfumes for the most fêted woman. Such scents include the celebrated "Opium," "Baby Doll" and most recently "Young Sexy Lovely." The most alluring quality of the brand lies in the essence of beauty. The household name defined a look, face and trademark to distinguish the most unforgettable through a prestigious cosmetics line. Inspired by the famous "Mondrian Collection," Yves Saint Laurent makeup was born.
In the glamorous circle of high fashion cosmetics, YSL Beauty is the standard in chic sophisticated seduction. The ultimate line prides itself in an array of bold colour palettes, impeccable designs, a wide range of captivating products and fashion forward innovation that sets it apart from the rest. A testament to their success is the revolutionary Fuchsia N 19 lipstick introduced in 1979 which is considered as one of the best-selling in the world. The intense, dramatic and radiant quality of Yves Saint Laurent makeup masterfully captures a distinctive iconic signature look for the woman of our times. It is a sensual fusion of fashion and beauty that creates a statement of style that epitomizes the quality of uniqueness. Simply put, it is a legend on its own.
In the Philippines, Yves Saint Laurent makeup is moving to the forefront of cosmetics under the wing of Luxasia. It will join its prestigious lineup of high luxury goods that caters to the growing demand of the fashion forward Filipina. The brand makes a bold step in creating a practical high fashion look that is up-to-date and stylish. As we look into the future, Yves Saint Laurent makeup paints its brush into the realm of Filipina beauty, considered as one of the most beautiful in the world. It is another fashion history in the making.
(E-mail the author at mymultiplechoice@yahoo.com)
YSL began his career in global fashion working side by side with the legendary design master Christian Dior. When Dior died, the young designer took over and became the haute couture designer for the House of Dior. After the monumental trapeze collection and a couple of seasons working under the famed fashion house, the designer opened his own couture house that opened in 1961. Since the ‘60s, Yves Saint Laurent grew to become one of the moving forces in modern fashion. After introducing masculine tailoring inspired by military uniforms and tuxedo variations (his famous "le smoking" look) for women, it was his "Mondrian" that became a landmark of style, followed by a series of successful collections bestowing YSL’s mark in fashion history.
A true master of design, Yves Saint Laurent has been honored and awarded globally for his excellence in design. Among his notable awards include International Award of the Council of Fashion Designers of America (1982), Yves Saint Laurent 25 Years of Design by the Metropolitan Museum of Art in NY (1983), Chevalier de la Legion d Honneur by French President Francois Mitterand (1985), Hermitage at St. Petersburg, Victoria and Albert, London Awards (1995), Musee des Artes de la Mode by the Louvre, Paris and the Lifetime Achievement Award from the Council of Fashion Designers of America (1999).
The success of YSL opened new avenues for the designer; it was time for the name to become a brand. His design aesthetics have transcended from clothing into fragrances and cosmetics. Through the decades, YSL has successfully created captivating perfumes for the most fêted woman. Such scents include the celebrated "Opium," "Baby Doll" and most recently "Young Sexy Lovely." The most alluring quality of the brand lies in the essence of beauty. The household name defined a look, face and trademark to distinguish the most unforgettable through a prestigious cosmetics line. Inspired by the famous "Mondrian Collection," Yves Saint Laurent makeup was born.
In the glamorous circle of high fashion cosmetics, YSL Beauty is the standard in chic sophisticated seduction. The ultimate line prides itself in an array of bold colour palettes, impeccable designs, a wide range of captivating products and fashion forward innovation that sets it apart from the rest. A testament to their success is the revolutionary Fuchsia N 19 lipstick introduced in 1979 which is considered as one of the best-selling in the world. The intense, dramatic and radiant quality of Yves Saint Laurent makeup masterfully captures a distinctive iconic signature look for the woman of our times. It is a sensual fusion of fashion and beauty that creates a statement of style that epitomizes the quality of uniqueness. Simply put, it is a legend on its own.
In the Philippines, Yves Saint Laurent makeup is moving to the forefront of cosmetics under the wing of Luxasia. It will join its prestigious lineup of high luxury goods that caters to the growing demand of the fashion forward Filipina. The brand makes a bold step in creating a practical high fashion look that is up-to-date and stylish. As we look into the future, Yves Saint Laurent makeup paints its brush into the realm of Filipina beauty, considered as one of the most beautiful in the world. It is another fashion history in the making.
(E-mail the author at mymultiplechoice@yahoo.com)
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