Colors of substance
May 1, 2005 | 12:00am
The youth of today is the future of tomorrow. Youth can mean energy, a lifestyle, movement, frame of mind, being carefree or anything that describes the evolving teenager’s metamorphosis into an adult. It is the idea or concept of being young and this is what BLUE and PINK SODA is all about.
What started out as a small space in Divisoria 16 years ago has now grown into one of the biggest and widely recognized RTW lines in the country. Today, the clothing company takes the next step as it breaks new grounds, moving to the next level with a new image appealing to the lifestyle of the next generation.
2005 is a promising year for the SODA family as it gathers some of modeling’s finest in its pool of endorsers. Leading the pack of arresting faces is beauty and brains TV personality-host-model Bianca Gonzales, who has appeared on numerous TV shows in abs-cbn and Studio 23 and is the next girl to watch out for. Model-turned-actor-host AJ Dee is making great waves in abs-cbn and considered as one of the most promising talents with more than a handful shows under his wing. TV personality-top model-heartthrob Borgy Manotoc and international model and girl-next-door Kelly Misa are the latest addition to the SODA family. Looking back, the apparel boasts of a line-up of actors, beauty queens, tv personalities and top models who have been part of the company’s ad history: Tweety de Leon, Eric Quizon, Joanne Quintas, Phoemela Barranda, Wendell Ramos, Richard Quan, Jericho Rosales, Grace Tagle, Angelika dela Cruz, John Lloyd Cruz, Rafael Rosell IV, Alvin Ayson, Jennifer Sevilla, Gio Alvarez, Kaye Abad and Audrey Tan.
The new direction of the brand speaks of practicality with an edge. Competitive in terms of style and trend in the global fashion scene, the label is updated with the latest forecast and looks of the season. From the latest clothing, accessories, underwear and cosmetics, it offers a wide range of products that are essential to the youth of today. It is a fashion label that is committed to the highest standards of customer satisfaction in providing quality service and fashionable RTW’s, cosmetics and accessories. With 20 independent stores, 13 concessionaires and 70 wholesalers and dealers nationwide, BLUE and PINK SODA continues its expansion plans. Considered as one of the top 3,000 corporations in the Philippines, the label adheres to high-standard business practices, making optimum fashion with full quality and substance in response to the needs of the growing market.
So why not blue and pink? Beyond its surface, its essence, is adding color and youth to your life. It’s more than just a fashion statement. It’s a lifestyle.
(E-mail the author at mymultiplechoice@yahoo.com)
What started out as a small space in Divisoria 16 years ago has now grown into one of the biggest and widely recognized RTW lines in the country. Today, the clothing company takes the next step as it breaks new grounds, moving to the next level with a new image appealing to the lifestyle of the next generation.
2005 is a promising year for the SODA family as it gathers some of modeling’s finest in its pool of endorsers. Leading the pack of arresting faces is beauty and brains TV personality-host-model Bianca Gonzales, who has appeared on numerous TV shows in abs-cbn and Studio 23 and is the next girl to watch out for. Model-turned-actor-host AJ Dee is making great waves in abs-cbn and considered as one of the most promising talents with more than a handful shows under his wing. TV personality-top model-heartthrob Borgy Manotoc and international model and girl-next-door Kelly Misa are the latest addition to the SODA family. Looking back, the apparel boasts of a line-up of actors, beauty queens, tv personalities and top models who have been part of the company’s ad history: Tweety de Leon, Eric Quizon, Joanne Quintas, Phoemela Barranda, Wendell Ramos, Richard Quan, Jericho Rosales, Grace Tagle, Angelika dela Cruz, John Lloyd Cruz, Rafael Rosell IV, Alvin Ayson, Jennifer Sevilla, Gio Alvarez, Kaye Abad and Audrey Tan.
The new direction of the brand speaks of practicality with an edge. Competitive in terms of style and trend in the global fashion scene, the label is updated with the latest forecast and looks of the season. From the latest clothing, accessories, underwear and cosmetics, it offers a wide range of products that are essential to the youth of today. It is a fashion label that is committed to the highest standards of customer satisfaction in providing quality service and fashionable RTW’s, cosmetics and accessories. With 20 independent stores, 13 concessionaires and 70 wholesalers and dealers nationwide, BLUE and PINK SODA continues its expansion plans. Considered as one of the top 3,000 corporations in the Philippines, the label adheres to high-standard business practices, making optimum fashion with full quality and substance in response to the needs of the growing market.
So why not blue and pink? Beyond its surface, its essence, is adding color and youth to your life. It’s more than just a fashion statement. It’s a lifestyle.
(E-mail the author at mymultiplechoice@yahoo.com)
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