Magic is in the air — up north
Straight out of the pages of an enchanted storybook, a new chapter has opened for Disney fans in the North. The newly launched Disney Store at The Block, SM North EDSA invites guests to step into the worlds of their favorite characters — from Disney Princesses and the classic Mickey & Friends to Marvel Super Heroes and a galaxy far, far away.
Themed zones throughout the store transport fans straight into the heart of beloved stories. Whether you’re dreaming of Rapunzel’s tower, assembling with the Avengers, or exploring the galaxy with Jedi and Sith, there’s something magical for every Disney fan.
“Disney Store by SM is designed to make Disney stories come alive,” shared Rose Marie Mamonluk Dylim, president of International Toyworld Inc., the company that brought the Disney Store to the Philippines. “For the first time locally, we’ve introduced displays of fan-favorite characters like Stitch, Rapunzel, and Iron Man to our Disney Store.”
Inside, the store is brimming with irresistible merch — from Mickey ears and mugs to plush toys and themed apparel. You might walk in with a budget, but with every step, you’re likely to discover a new must-have.
Oodles of galactic goodies
Star Wars fans will be thrilled to find a dedicated collection of galactic goodies. Master playtime with Sith and Jedi action figure sets, including characters like The Mandalorian, Stormtroopers, and Obi-Wan Kenobi & Anakin Skywalker. Build your own Kylo Ren lightsaber, or explore the Lego Invisible Hand set for a true collector’s experience.
Also check out the Star Wars-themed jackets, Stormtrooper costume and accessories for kids, Darth Vader lightsaber, R2-D2 backpacks, and home must-haves like the Ewok Espresso Mug Set.
Frightful fun for Halloween
With Halloween just around the corner, the store offers a spellbinding range of Dia de Muertos-inspired items — think pumpkin-themed Mickey ears, skull mugs, seasonal shirts, adorable dresses, and plush toys that mix spooky with sweet.
Exclusive finds and global magic
In a major first, Disney Store at SM North EDSA now carries exclusive items from Disney Store Japan. One highlight is the Urupocha-chan collection — mini plush versions of beloved Disney characters, designed with sparkling eyes, soft textures, and weighted bottoms to help them sit cutely in place.
Park lovers can also spot select products from Disney Parks, including the iconic Ear Headbands inspired by Disney’s most loved characters.
“We’re delighted to open our second Disney Store by SM in the Philippines at SM North EDSA,” Dylim added. “The overwhelming response to our SM Mall of Asia store has been truly heartwarming. Now, we’re bringing that same joy and wonder to more families in the northern part of Metro Manila.”
From timeless Disney classics to Marvel action and Star Wars adventure, the Disney Store at SM North EDSA truly brings the magic up north.
* * *
Follow @DisneyStorebySM on Facebook, Instagram, TikTok and YouTube for updates. Join in the excitement with #DisneyStorePH and #DisneyStorebySM.
