Louis Vuitton unveils its first La Beauté campaign
Louis Vuitton revealed the first campaign of La Beauté Louis Vuitton showcasing its inaugural makeup collection created by Pat McGrath, cosmetics creative director.
Captured by Steven Meisel and directed by Damien Krisl, the debut campaign stars House ambassador, leading Korean actress and model Jung Ho-yeon, alongside models Ida Heiner, Chu Wong, and Awar Odhiang, embodying Louis Vuitton’s vision of femininity and empowerment.
The campaign showcases the vivid palette of the collection as an invitation on a journey through surreal destinations. The backdrop of the campaign blurs the lines between reality and dreams, against crimson vivid deserts and a light-pink lake.
Redefining beauty as a lifestyle, an experience and a dedicated artform, this collection sets a new standard in high-end beauty.
The collection offers a range of 55 shades of LV Rouge lipsticks, 10 luminous expressions of LV Baume lip balms, and eight chromatic harmonies of LV Ombres eyeshadow palettes. The products are formulated with high-quality ingredients and presented in sustainable and refillable packaging designed by Konstantin Grcic. Each piece embodies an object of desire, echoing the trunk-making heritage, artistry, and cultural vision at the heart of Louis Vuitton, infused with a signature McGrath twist.
The campaign will be released worldwide on Aug. 29 in a selection of Louis Vuitton stores and on louisvuitton.com, following the worldwide digital pre-orders on Aug. 25.
