70 years young & original
What do Frank Sinatra, Clint Eastwood, and today’s modern man have in common? Timeless style and a fondness for Pete the Penguin.
Since its inception, the brand’s signature polo shirt — embellished with the iconic logo — has been a favorite among stylish men then and now. Celebrating its 70th anniversary, Penguin reimagines its classic silhouettes for a new generation that values heritage, self-expression, and standout style. The capsule collection elegantly bridges vintage charm with contemporary cool.
From humble beginnings to global icon
Founded in 1955 as a golf shirt brand favored by Hollywood legends, Original Penguin has evolved into a global lifestyle label. Its enduring legacy continues to inspire modern fashion while paying homage to its rich history.
Nostalgic designs with a modern twist
Celebrating the brand’s heritage, the capsule collection features a curated selection of nostalgic designs sourced from Penguin’s archives. These timeless pieces, made with updated fabrics, vibrant new colorways, and contemporary tailoring, bring the iconic polo into the modern era — crafted for the confident, style-conscious man.
“Original Penguin has always represented more than just clothing,” says Cheryl Lee, co-founder and CEO of Anthem, the exclusive distributor of Original Penguin in the Philippines. “It’s about personality, heritage, and self-expression. This anniversary is our way of honoring that story while evolving to meet the style demands of the Filipino market.”
The celebration also marked the debut of the refreshed Pete the Penguin logo, signaling a new chapter for the brand — one that balances tradition with innovation, with the beloved icon at its heart.
The 70th anniversary collection is now available across all Original Penguin stores.
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For inquiries, visit www.anthen.com.ph. Follow @originalpenguinph on Instagram and Facebook, and @anthemgroupph on Instagram, Facebook, TikTok, and YouTube.
