Buon Giorno! Style in motion
The story of the Giorno began in 1992 when Honda introduced the Giorno Crea. This 50cc scooter captured the essence of the design of the 1950s-1960s Italian scooter and merged it with the reliability of the legendary Honda Cub.
Three decades later, last Saturday at Marquis Events Place in BGC, Honda Philippines reimagined this heritage for a new generation. The evening, hosted by broadcast journalist Gretchen Ho, transformed into a fashion runway where models revealed each colorway of the All-New Giorno+ as distinct personality statements, treating the scooter not just as transportation, but as a style companion for urban living.
From millennials to Gen Z, the All-New Giorno+ arrives as more than just another scooter — it’s a response to a generation that sees vehicles as extensions of their identity. As Sayaka Arai, president of Honda Philippines Inc., notes: “The physical motorcycle industry will continue to expand because of necessity and leisure. As a market leader’s company dedicated to innovative products, Honda knows that every Filipino deserves a taste of the latest and best technology they can find in a motorcycle.”
Colors of character, features for life
The All-New Giorno+ speaks through its thoughtfully curated colors, each telling its story. The Matte Gunpowder Black Metallic and Pearl Jubilee White combinations offer a sophisticated, understated elegance that appeals to classic tastes. The Piquant Orange and Virgin Beige options make bold statements for those seeking to stand out. These aren’t just colors; they’re personalities on wheels, complemented by an elegant silver emblem on both sides and warm brown accents in the seat cover and handle grips.
Because this is a Japanese product, the style often marries function. A Smart Key System eliminates fumbling for keys, while a touch-button fuel cover makes refueling effortless. The 30-liter under-seat storage easily fits daily necessities, and a USB charging port keeps devices powered and on the go. The LED lighting system isn’t just for show — it provides superior visibility day and night, proving that thoughtful design can enhance form and function.
As one of the leading motorcycle manufacturers in the Philippines, Honda demonstrates strong market performance and growth, showing the deep connection between their products and contemporary riders’ needs. This success reflects Honda’s understanding of the evolving demands of Filipino riders.
Manila’s new moving style statement
In a city where traffic defines daily life, the All-New Giorno+ at P101,900 makes a compelling case for smarter urban mobility. Honda’s newest brand ambassador, Alden Richards, captures the spirit: “This scooter perfectly blends style and function, which is exactly what I need in my busy lifestyle.”
Arai reinforces this vision: “With its elegant body lines and relaxed form of riding, it is setting a new standard for high-performance scooters with exceptional value for a class that lasts.”]The All-New Giorno+ is now available in all Honda 3S Shops nationwide, answering Manila’s call for transportation that doesn’t compromise style.
Whether navigating tight city streets or cruising on weekend rides, it transforms the daily commute from necessity to style statement.
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Connect with Bea on Instagram at @beatrinidad_ and onyourplate.substack.com.
