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Israeli beauty brands mean business |


Israeli beauty brands mean business

CULTURE VULTURE - Therese Jamora-Garceau - The Philippine Star
Israeli beauty brands mean business
Rx for hair: Arugot’s Castor Oil-Shea Butter Repairing Hair Mask repairs damaged hair.

Despite all the challenges facing Israel today, the country is trying to keep its economy afloat, and the Israel Economic Mission to the Philippines recently held a Beauty Expo at New World Makati to introduce Israeli beauty brands eager to do business with Filipinos.

“We are facing a complicated reality today,” said Israeli Ambassador Ilan Fluss. “We are in the midst of a war in the Gaza, escalation in Lebanon, and challenges with Iran… but we're seeing a lot of sympathy, a lot of solidarity and a lot of support from the Philippine government and from Filipino people. Thank you very much for that.”

Fluss said that this was Israel’s very first beauty event here on cosmetics and skincare, “and it's really exciting moving from our traditional collaborations and efforts, because Israel and the Philippines have so many partnerships, from the defense industries to agriculture, to workers, to health, so for me this is a bit different, exciting, and makes all of us happy.”

Economic counselor Tomer Heyvi, who heads the Israel Economic Mission to the Philippines, added, “When we started planning this event, we thought we were going to have four or five brands coming from Israel. We have 19 brands here today displaying their products! That's evidence of the strong interest from Israel in the Philippine market.”


The only cosmetic company to have facilities on the shores of the Dead Sea, their research led to the creation of Osmoter, Ahava’s signature blend of potent minerals sourced directly from the Dead Sea and their trademark since 1989. Created through natural solar evaporation of Dead Sea water, Osmoter contains uniquely balanced levels of minerals essential to human skin, including magnesium, sodium, potassium and calcium.

Arugot Organic

Arugot offers collections of organic, natural and vegan cosmetics, from facial and haircare products to soaps and deodorants. What’s unique is that they have a boutique organic factory —the only one of its kind in the world — where they develop and manufacture their products from all-natural, organic ingredients. All are certified by Cosmos, the leading international standard for organic cosmetics.

HB Dead Sea Minerals

HB products are enriched with minerals from the Dead Sea, known for their therapeutic properties that nourish and rejuvenate the skin, and fortifying them with essential vitamins and plant extracts.  Their affordable yet high-quality skincare solutions include the bestselling Mineral+ Day and Night creams Lifting Silk Serum, Multi-Active Black Mud hand and nail cream, Intensive black mud body cream, and Black Magnet sheet mask, available in the HB Essentials Kit.

Herbs of Kedem

Herbs of Kedem develops beauty and wellness products using organically grown plants and minerals from the Dead Sea region, without any synthetic preservatives or stabilizers. The products are based on herbs organically grown in the climate typical to the region between the Dead Sea and the Hebron Hills. They offer age-defying solutions and products to help those suffering from inflammatory diseases like psoriasis, eczema and rosacea.

Jojoba Valley

Flagship product: Jojoba Valley extracts and supplies the purest jojoba oil.

Jojoba Valley is a cooperative where the company owners are actually the farmers themselves. Since 2013, they've been a trusted name in the jojoba industry. With over two decades of experience, they've cultivated hundreds of acres of jojoba and have mastered the art of extracting its oil. They're also a premier supplier and manufacturer, providing top-quality jojoba oils and other jojoba products.

Kamedis Skin Restoring Solutions

Roni Kramer founded Kamedis in 2003 “to introduce Traditional Chinese Medicine to 21st-century consumers. Why? Because it works.” Thus, after years of research in their skin lab testing hundreds of botanicals and combinations to maximize results, Kamedis combines traditional Chinese medicinal botanicals with Western ingredients to relieve symptoms of eczema, atopic dermatitis, acne, dandruff, seborrheic dermatitis, psoriasis, and dry, itchy, irritated skin. Their award-winning, clinically proven, dermatologist-recommended dermo-cosmetics are sold worldwide across pharmacies, dermatologists’ clinics, health stores and online channels.

Minus 417

Minus 417 or -417 is a skincare brand using natural and scientifically proven ingredients enriched with vitamins, acids and minerals from the lowest place on Earth. Beauty products are paraben-, mineral oil- and cruelty-free, never tested on animals.

Mommy Care

Mommy Care was founded by a passionate and caring mother named Lily who had a deep love for her baby girl Rose. Driven by her desire to provide the purest care for her little one, Lily created her own brand, Mommy Care. With a background in herbalism and a love for all things organic, Lily carefully selected the finest natural ingredients from sustainable sources to craft gentle and effective skincare products for moms and their babies. The product range includes soothing baby balms infused with calming chamomile and lavender, nourishing belly oils for expectant mothers made with organic jojoba and rosehip seed oil, and gentle cleansing bars enriched with moisturizing shea butter and oatmeal.

STH Health Care

Founded in 1991 by pharmacist Yousef Anton, STH has developed and produced high-quality cosmeceuticals for over 30 years based on active ingredients with high efficacy that gained an “Excellent” score from the Dermatest Lab in Germany. STH offers a wide range of products for various skin conditions, dryness, itching, burns, hand and foot health, beauty care, anti-aging and more sold in pharmacies, beauty salons and clinics in 16 countries worldwide.

Talia Heaven’s Dew

Talia Heaven’s Dew was founded in 2010 by a passionate plant biologist to create authentic, clean skincare that provides visible results. The Talia Dew Drops skincare line leverages Israel's abundant natural resources and cutting-edge scientific research to create over 50 SKUs of advanced skin solutions. Each product is made with 95% natural-origin ingredients, PETA-approved as vegan and designed to address specific skin concerns for all ages, providing clean solutions with visible results.

Biofor Personalized Cosmetics

Innovative: Biofor tailors its Ampulite cream to each client by combining specific ampules into a home-use product designed to achieve fast, visible results

Biofor was founded in 2006 by Ronit Segev, a biologist and skin researcher engaged in over 20 years of research and development for aesthetic skin solutions. The company specializes in the development of active preparations for treating hyperpigmentation, signs of aging, acne and post-acne scars and texture imperfections. Biofor launched an innovative method for preparing a personalized cream according to your skin condition, genetics, environmental factors and skin needs by combining specific ampules into a home-use product that is concentrated and target-oriented, designed to achieve fast and visible results. After an in-depth skin analysis, therapists will show the client how to address concerns by giving them customized products and personalized treatments.

Biopeptix Cosmeceuticals

The name “Biopeptix” comes from the use of bio-peptides — short-chain proteins in their products — that bind to receptors on skin cells (e.g. hormones) and stimulate the activities of regeneration, rehabilitation and protection that have been impaired or stopped by the skin, owing to environmental damage and premature aging. Biopeptix’s professional product line for estheticians, beauty salons, doctors and spas doesn’t compromise on quality, efficacy, safety, and environmental quality. No environmentally toxic compounds are used in their preparations, and products are not tested on animals.

DR. Klein

Dr. Dov Klein is a physician, surgeon, plastic surgeon, researcher and entrepreneur in his field. After receiving the Kaplan prize for excellence in science, Klein chose to forge his path in the private market and established a medical center in Tel Aviv. In 2006, he established a center for advanced medical cosmetics, intending to share the vast knowledge he acquired with experienced cosmetologists. Dr. Klein developed a series of unique dermal cosmetic preparations and treatments like the Hyaluronic Wine Boost, Uplifting Cream, and the 10% Lactic Acid Night Cream, which delivers an immediate firming effect, enhances collagen synthesis, and reduces the appearance of wrinkles and fine lines.


Jenoris is a professional line of products infused with pistachio oil, a unique formula that has been a secret of the Mediterranean. Each product has been carefully formulated by their team of experts to ensure that every hair wash feels like a trip to the salon, and every product, whether shampoo, oil or styling gel, is made with haircare in mind. Each product has been made with a unique formula enriched with pistachio oil, providing the Omega 3-6-9 complex for healthy looking, healthy-feeling hair.

KB Pure

KB Pure is the largest Israeli company manufacturing professional dermo-cosmetics. Their formulations are clinically proven to have higher concentrations of the most advanced raw materials like anti-aging peptides, growth factors, penetration enhancers, trans-epidermal antioxidants, alpha hydroxy acids, hyaluronic acid, azelaic acid and select vitamins, oils and butters. Their products are free of steroids, parabens, PEG, mineral oil, SLS, animal testing and animal-based ingredients.

PHD Pharma Dermocosmetics

Super skin food: PHD Lift ‘N Firm Therapeutic mask with super antioxidants

PHD is a professional derma-ceutical company that develops therapeutic solutions for various types of skin damage and disorders. They believe that true skin health can only be achieved by safeguarding the skin’s vitality, moisture and correct pH level while also supplying vital ingredients that promote optimal interaction between the skin cells, components and layers. PHD is unique in implementing the topical use of super-antioxidants commonly used in dietary supplements, which have been shown to be effective and safe for internal use. The antioxidants used by PHD have high bioavailability and exhibit outstanding beneficial properties that contribute to skin health.

SR Cosmetics

Founded 20 years ago by Shuli Rodrig, a decorated cosmetologist and certified naturopath, SR’s core values are rooted in nature with a profound respect for planet and humankind. Their products are crafted to the highest standards of quality and meet global clean cosmetic requirements. Every detail is considered, from selecting each ingredient across five continents, to how they come together to create potent, luxurious and highly effective skincare formulated exclusively by Shuli using cutting-edge technology, green chemistry, and plant-based ingredients. Their development and quality process follows the principles of clean cosmetics, cruelty-free formulas, botanical active ingredients, and advanced packaging for maximizing hygiene.

Pollogen by Lumenis

Lumenis, the company renowned for its non-invasive Tripollar RF (radiofrequency) machines used by dermatologists for skin-tightening, body shaping, cellulite reduction and treating wrinkles, also offers home-use products that bring the best of their advanced and innovative technologies to clients’ homes. Pollogen provides a wide range of solutions for different skin types and beauty needs, like the Tripollar Stop VX Gold2, an award-winning device with 24-karat gold-plated electrodes and a gold treatment gel that uses the latest RF innovation and DMA (dynamic muscle activation) to boost skin-tightening at home.


Sensica specializes in home-use devices for hair removal, cellulite reduction and body contouring, pedicures, anti-aging and serum boosting. Sensilift is a skin-tightening system combining DRF (dynamic radiofrequency) with facial massage to boost the skin’s natural collagen production, while Sensilight incorporates Sensica’s patented RPL (Reactive Pulsed Light) technology in a cordless device with unlimited flashes, giving clients the freedom to remove unwanted facial and body hair whenever and wherever they want.

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