Turning everyday purchases into support for volunteer firefighters

Manila, Philippines — BIC Philippines officially turned over its donation to NATCON volunteer firefighters through the “BIC Flame for Heroes” campaign, a nationwide initiative that transformed everyday consumer purchases into meaningful community support.

The ceremonial turnover event gathered representatives from BIC Philippines, 7-Eleven, NATCON volunteer firefighters and campaign partners in a shared celebration of heroism, service and bayanihan.

Through the campaign, a portion of proceeds from participating BIC lighter purchases was allocated to support volunteer firefighting organizations under NATCON, helping recognize and assist the brave men and women who continuously dedicate themselves to protecting communities across the country.

“Volunteer firefighters are among our nation’s everyday heroes. Through this initiative, we wanted to give consumers an opportunity to become part of something bigger—where even a simple purchase can help support those who risk their lives to save others,” said a representative from BIC Philippines.

A highlight of the event was the presentation of “Stories from Our Fire Heroes,” a special video featuring real-life stories from volunteer firefighters whose courage and dedication embody the spirit of public service.

The event concluded with the ceremonial check turnover and a message of gratitude to all Filipinos who participated in the campaign.

BIC Philippines also acknowledged the valuable support of 7-Eleven Philippines and NATCON in helping bring the advocacy to life.

The “BIC Flame for Heroes” campaign reflects BIC’s continued commitment to community-centered initiatives that create meaningful impact beyond everyday products.

Editor’s Note: This press release from BIC is published by the Advertising Content Team that is independent from our Editorial Newsroom.