Sony Philippines mounts first-ever Creator’s Fest in Manila

MANILA, Philippines — To empower content creators in storytelling through superior technology, Sony Philippines recently held its inaugural Creator’s Fest at the historic and culturally rich Intramuros. The exclusive event was packed with engaging experiences, demonstrations and insights from Sony’s roster of creators.

Sony president Shuhei Suhigara welcomes the crowd with a heartwarming message, saying that the company aims to get closer to creators and followers of the digital landscape, as “it is people that create and experience kando, which is one of Sony’s key elements of purpose.

Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel when experiencing something beautiful and amazing for the first time.

A camera for every creator

Sony’s cameras are globally recognized for their superior specs, making them ideal for creators who prioritize quality and creativity. Whether participants were beginners finding their eye for creativity, growing creators mastering their craft or industry leaders pushing boundaries, the Creator’s Fest provided the perfect environment for content creation exploration.

An expansive lineup of Sony cameras was on full display for creators to experience the right gear to match their evolving needs. From the ZV-1 II best for beginners, to the A6700 and FX30 designed for more advanced storytellers, Sony offered a range of options to cater to every content creator. These cameras were engineered to deliver the best in content creation, ensuring that every shot is captured with unparalleled precision and clarity.

Experiential zones to inspire and ignite creativity

At the heart of the Creator’s Fest were five experiential zones that embodied Sony’s ethos of kando—a Japanese word that translates to "the power of emotions"—as it provided guests with hands-on experiences that sparked creativity and passion.

Gastro experience with Erwan Heussaff and Abi Marquez

Focused on food styling and photography, Erwan Heussaff and Abi Marquez led a session at Barbara’s Heritage Restaurant and exhibited how to plate and capture the perfect shot of the classic Filipino dessert, brazo de Mercedes.

Using the ZV-E10 II, Participants learned how to highlight texture, color and cultural context in their food shots. From creative plating techniques to mastering indoor lighting, this hands-on session brought food photography to life with a modern twist on traditional Filipino dishes.

Lifestyle fashion shoot with Janina Manipol and Marco Gallo

In this session, creators explored the intersection of colonial and modern styles through editorial fashion photography with professional equipment powered by Aputure PH.

Guided by Janina and Marco, participants tried to capture radiant outdoor beauty, focusing on soft natural light, angles, textures and background blur. The session emphasized capturing intricate fashion details, ensuring every shot told a unique story.

Beauty and lifestyle with Jaz Reyes

Jaz Reyes showcased beauty photography, demonstrating techniques with the help of Ellana Cosmetics. Creators explored the interplay between sunlight, shadows and textures, learning to naturally blend product items into the landscape for captivating shots.

Travel content creation with Anjohn Sorza

Traveling through photography, Anjohn Sorza showcased how to create visually compelling travel content, in collaboration with Herschel. Using the ZV-E10 II, A6700, and A7CII, creators learned to incorporate architectural elements into their visual stories, leveraging dramatic natural light, creative angles and human elements to bring historical spaces to life.

Lifestyle bar and action photography with Jessica Lee

Jessica Lee guided participants through the art of capturing dynamic action shots during a live cocktail flaring performance with Hikaru. Creators learned how to freeze fast movements and enhance the shine and motion of bottles and glasses with creative lighting techniques. This session challenged creators to capture the excitement and drama of bartending tricks from unique angles.