Memo for working people

Who ever thought that the classic business attire could be given a new twist? In Memo’s summer collection, the boring business attire is transformed into a wardrobe that exudes a summery vibe. Think of clothes that you can wear on workdays or weekends, when doing business or engaging in leisure. Now, that is effortlessly simple.

"For this summer, Memo is all about dressing down," says, Louie Scott, Memo brand head. "The look is between work-wear and retro-resort inspired by Brazil and mardi gras, and with countryside colors."

The Memo fashion show featured work-wear that is casual and with novel materials and colors. Neutrals mixed with prints and patterns were the key.

For the likely lads, slim fit collarless shirts are definitely in. Matelot striped trims on the neck and hem give a retro classic feel. Summer fashion won’t be complete without cotton-knit shirts with V-necks and flat Johnny collars – perfect with jeans or trousers. Accessorize with Memo’s sling bags to top off the look.

Exotic touches were added to the women’s line. Imagine sexy silhouettes in bright colors mixed with earth tones. Knit shirts will never go out of style. Pair ’em with sailor pants, soft-wash linens or lightweight denims. Other key pieces include nautical knits, light wraps jacquards, and printed jerseys. Linens, woven stretches, earthy organzas and soft cottons complete the clean and casual summer vibe.

Memo picked three individuals to endorse the brand.

Bam Aquino loves Memo clothes because they fit his lifestyle as a TV personality and youth leader. He says, "Memo is made for people who have to work the whole day." Plus, he can wear his Memo attire anywhere.

Businesswoman Anna Marie Periquet started using Memo clothes last year. She enthuses, "I love the pants because it hugs the body and shows the good sides while hiding the flaws." For Anna, Memo is very affordable, stylish and versatile, and it suits different age groups.

Jojo Mitra works in government, owns a call center, and maintains a farm. He explains, "With Memo clothes, I have the ability to be flexible. It works for me." He can easily go from corporate to casual in his Memo getup.

"Memo is a work-oriented line but is very casual," concludes Scott. "Our clothes don’t have the stiff corporate look. They have this ‘relaxed’ appeal. You can dress up or dress down."

Clothes that work – you can say that about Memo.

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L’Oreal is calling on hairdressers to create their interpretation of the ‘retro-fusion’ theme in L’Oreal Color Trophy 2006. The launch is on May 9 at Glorietta, and the photo exhibit is from May 10 to 15 at the Crowne Plaza Hotel Ballroom, Mandaluyong City.

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E-mail love-hate whatever things to becca_rodriguez@yahoo.com.