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Wake up to easy makeup | Philstar.com
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Fashion and Beauty

Wake up to easy makeup

PENNYLANE - PENNYLANE By Rebecca C. Rodriguez -
Sometimes I daydream about having autumn here in the country. Yeah, right, huh? Hey, but it would be really fun to dress up in fashionable coats, scarves, gloves, and boots like the Sex and the City chicks strutting in Manhattan.

On the bright side, the best thing about autumn is that (even if it is impossible to have snow and cold weather here), there’s still room for really cool makeup. Sorry, ladies, it’s now time to keep your bronzers until next summer and make way for Awake’s "brrr" trends.

This is a great time to experiment with makeup looks. Shimmer is definitely in. It’s sexy and flattering. Think of fall hues: deep jewel tones of silver, blue, green, brown and pink. Yes, pink is the new pick-me-up color. So, expect the ’60s mod look with high gloss or soft matte. And don’t forget to emphasize the eyes with metallics.

With all the glitz and glamour of autumn makeup, don’t we want something fuss-free? Kosé brand manager Reiko Ishizawa says, "Awake’s new makeup line is very easy to apply and it looks as if it is done by professional makeup artists."

Plus, the secret behind this makeup series is that it creates a 3D effect on the face and shows the contours. Expect the face to not look flat but gorgeous. Chalk that up to technology and make way for Awake’s latest products that will earn mega must-have points in your makeup kit:
Invention
The idea of the Invention makeup series is to make the skin radiantly perfect by smoothening the complexion, and its appearance and texture. After putting moisturizer, it is necessary to use a makeup base to protect the skin from foundation. The Invention Color Manage Makeup Base provides color control that corrects the skin tone for a clear appearance. The great thing about this product is that it has SPF 15 to protect the skin from UV and make the foundation last longer by absorbing excess sebum. So, expect even skin tone and well-protected skin.

I have a lot of skin imperfections like dark under-eye circles, freckles, and large pores. Thanks to Invention Stretch Concealer, I am able to hide them all. This liquid concealer creates a "stretchy, flexible thin film" over problem areas. It comes in three shades – Warm Linen, Natural Sand and Dark Suede depending on your skin tone. Another thing it covers is fine lines or wrinkles. The skin becomes firm, radiant, and blemish-free.

You could also try the Light Focus Powder Makeup, a powder foundation that reflects light and provides natural coverage. Reiko adds, "It doesn’t look like you have a lot of foundation on the face because it is very light." Get a sophisticated but natural look from six shades.
Stardom
Awake’s Stardom collection makes women beauty specialists in no time with a shimmer of golden powders, radiant pearls mixed with elegant colors of deep purple, red and rose. Stardom’s Lip Lift Pure Creamy lipstick has a jelly-like texture that makes your lips firm and plump. It has a moisturizing effect as well. But if you are a lip gloss addict, try the Volumizing lip gloss which gives your lips a deep shine and volume for the ultimate pouty smackers.

I really love Stardom’s Roll Curl mascara. This comes in high-end waterproof mascara colors and curls the lashes. It is humidity-proof so the lashes are curled and lifted for hours. But the best thing about this mascara is the slim-barrel coil brush, which curls the lashes from the roots to tips. Beautiful lashes in a snap but use an oil cleanser to remove.
Jewel Dazzle Color Collection
Awake, which has been in the Philippines for two years, celebrated its 10th anniversary in Japan by launching two limited-edition color collections: eye color inspired by three jewels (diamond, star ruby and black pearl), as well as face color inspired by the metallic radiance of gold and platinum.

The Jewel Dazzle Eye Color Collection has four colors that shine like 10-carat jewels. The transparent base is rich in pearlescents and gives a wet-look finish. The Face Color Compact is like adding light and shadow to the face. It comes in platinum (for a cool translucent finish) or gold (for a golden shimmer).

All rise to Stardom! We don’t have to have autumn in order to get vivid, shimmery makeup. Awake is here with the most advanced formulas and unique textures that illuminate the complexion with polished shades that flatter the features.

"Awake’s pledge is to continue to enhance the beauty of every woman and delight her with our newest beauty innovations," concludes Ishizawa.
* * *
Awake is available at Rustan’s Department Store.

AWAKE

CENTER

COLOR

DEPARTMENT STORE

FACE COLOR COMPACT

INVENTION COLOR MANAGE MAKEUP BASE

INVENTION STRETCH CONCEALER

MAKEUP

SKIN

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