Nat’l mktg confab set

MANILA, Philippines - The Philippine Marketing Association will hold its National Marketing Conference on June 27 and 28 at the Marriott Hotel Manila with a theme of “Roar of the Tiger: Will your Brand Roar in the Rising Asian Economy?” Talks and case studies to be discussed will cover a wide range of topics, with a slant toward the aforementioned status of the Philippines as the next Asian tiger, as well as the significance of the post of chief marketing officer in making it happen for individual corporations. With a keen eye toward truly securing the Philippines’ tiger economy status, the National Marketing Conference will be headlined by top marketers, executives, and people-in-the-know. The announcement of the country being investment grade from both the Fitch Group and Standard & Poor’s Ratings Services is truly an exceptional accomplishment. Even as marketers share their respective insights into what that really means and how local companies can capitalize on it, the PMA is looking forward to the National Marketing Conference in order to give its members access to information to ensure their respective successes in this evolving jungle that is our economy.