+ Follow NATIONAL MARKETING CONFERENCE Tag
NATIONAL MARKETING CONFERENCE
Array
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[results] => Array
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[0] => Array
(
[ArticleID] => 960066
[Title] => Companies pursue new marketing tacks to attract more discerning consumers
[Summary] => Armed with more purchasing power, Filipino consumers are now becoming more discerning, posing a greater challenge for companies to attract and retain them, according to the Philippine Marketing Association (PMA).
[DatePublished] => 2013-07-01 00:00:00
[ColumnID] => 0
[Focus] => 0
[AuthorID] =>
[AuthorName] =>
[SectionName] => Business As Usual
[SectionUrl] => business-as-usual
[URL] =>
)
[1] => Array
(
[ArticleID] => 950953
[Title] => Local firms urged to think global ahead of Asean mart
[Summary] => Philippine businesses should rethink their approach in marketing their products by looking beyond the local market in preparation for the Association of Southeast Asian Nations (ASEAN) Economic Community (AEC) which will be put in place by 2015, the Philippine Marketing Association (PMA) said.
[DatePublished] => 2013-06-07 00:00:00
[ColumnID] => 0
[Focus] => 0
[AuthorID] => 1473425
[AuthorName] => Louella Desiderio
[SectionName] => Business
[SectionUrl] => business
[URL] =>
)
[2] => Array
(
[ArticleID] => 950970
[Title] => Nat’l mktg confab set
[Summary] => The Philippine Marketing Association will hold its National Marketing Conference on June 27 and 28 at the Marriott Hotel Manila with a theme of “Roar of the Tiger: Will your Brand Roar in the Rising Asian Economy?”
[DatePublished] => 2013-06-07 00:00:00
[ColumnID] => 0
[Focus] => 0
[AuthorID] =>
[AuthorName] =>
[SectionName] => Business
[SectionUrl] => business
[URL] =>
)
[3] => Array
(
[ArticleID] => 936029
[Title] => Phl lauded once more for economic achievement
[Summary] => Much excitement has been generated by the recent declaration of the Fitch Group that the Philippines is now “investment grade.”
[DatePublished] => 2013-04-29 00:00:00
[ColumnID] => 0
[Focus] => 0
[AuthorID] =>
[AuthorName] =>
[SectionName] => Business As Usual
[SectionUrl] => business-as-usual
[URL] =>
)
[4] => Array
(
[ArticleID] => 925423
[Title] => Will your brand roar in the rising Asian economy or be eaten by it?
[Summary] => In light of the World Bank recently announcing that the Philippines is poised to be “the next Asian tiger economy,” many have been examining the prospects of the country finally emerging from the economic doldrums.
[DatePublished] => 2013-04-01 00:00:00
[ColumnID] => 0
[Focus] => 0
[AuthorID] =>
[AuthorName] =>
[SectionName] => Business As Usual
[SectionUrl] => business-as-usual
[URL] =>
)
[5] => Array
(
[ArticleID] => 823421
[Title] => Paradigm shift: Consumers as shoppers
[Summary] => The growing number of competing brands, coupled with an increasing number of critical thinking shoppers, is one of the current challenges marketers and business owners face.
[DatePublished] => 2012-07-02 00:00:00
[ColumnID] => 133272
[Focus] => 0
[AuthorID] =>
[AuthorName] =>
[SectionName] => Business As Usual
[SectionUrl] => business-as-usual
[URL] =>
)
[6] => Array
(
[ArticleID] => 693055
[Title] => True marketing stories
[Summary] => The Philippine Marketing Association (PMA) will hold the 42nd National Marketing Conference (NMC) on June 23 to 24 at the Grand Ballroom of Sofitel Philippine Plaza in Pasay City.
[DatePublished] => 2011-06-06 00:00:00
[ColumnID] => 133272
[Focus] => 0
[AuthorID] =>
[AuthorName] =>
[SectionName] => Business
[SectionUrl] => business
[URL] =>
)
[7] => Array
(
[ArticleID] => 577467
[Title] => Digital market: Less hassle, less stress
[Summary] => Most youngsters today can admit that he or she is a digital zombie.
[DatePublished] => 2010-05-24 00:00:00
[ColumnID] => 133272
[Focus] => 0
[AuthorID] =>
[AuthorName] =>
[SectionName] => Business As Usual
[SectionUrl] => business-as-usual
[URL] =>
)
)
)
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