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                    [ArticleID] => 2531665
                    [Title] => Marketing and humanity
                    [Summary] => 
You would never expect this article to come from a marketing professional, but then again, this is exactly how he thinks and operates.

                    [DatePublished] => 2026-05-31 00:00:00
                    [ColumnID] => 136420
                    [Focus] => 1
                    [AuthorID] => 1325498
                    [AuthorName] => Francis J. Kong
                    [SectionName] => Business
                    [SectionUrl] => business
                    [URL] => 
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                    [ArticleID] => 2526764
                    [Title] => Reputation in the age of permanent visibility
                    [Summary] => 
The latest findings from the Digital Marketing Association of the Philippines, contained in its report State of Digital: From a Multidimensional Approach, offer a clear signal of how far Philippine organizations have come in their digital journey. Platforms are becoming more integrated, data is increasingly central to decision making and content systems are more responsive and measurable.

                    [DatePublished] => 2026-05-10 00:00:00
                    [ColumnID] => 136587
                    [Focus] => 1
                    [AuthorID] => 1807824
                    [AuthorName] => Ron Jabal
                    [SectionName] => Business
                    [SectionUrl] => business
                    [URL] => 
                )

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                    [ArticleID] => 2493782
                    [Title] => The flywheel of life
                    [Summary] => 
Mark Schaefer is coming! He will be our main featured speaker next year, on Feb. 11, 2026, at Speakerscon at Space at One Ayala, Makati. I have read all of his books, and he is one of the best minds in marketing.

                    [DatePublished] => 2025-12-13 00:00:00
                    [ColumnID] => 136420
                    [Focus] => 1
                    [AuthorID] => 1325498
                    [AuthorName] => Francis J. Kong
                    [SectionName] => Business
                    [SectionUrl] => business
                    [URL] => 
                )

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                    [ArticleID] => 2476739
                    [Title] => Palawan Group’s inaugural Marketing Summit sparks innovation and collaboration
                    [Summary] => 
The Palawan Group of Companies reached a new milestone with the successful staging of its inaugural Marketing Summit, “Palawan NEXTGEN: Marketing in the Age of AI, CX and Innovation” at Valle Verde Country Club, Pasig City.

                    [DatePublished] => 2025-10-15 15:15:00
                    [ColumnID] => 0
                    [Focus] => 1
                    [AuthorID] => 
                    [AuthorName] => 
                    [SectionName] => On the Radar
                    [SectionUrl] => on-the-radar
                    [URL] => https://media.philstar.com/photos/2025/10/01/marketing-summit-fireside-chat_2025-10-01_14-47-57147_thumbnail.jpg
                )

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                    [ArticleID] => 2456176
                    [Title] => Ascendra International sets stage to redefine network marketing in the Philippines
                    [Summary] => 
Ascendra International holds its soft launch on June 30 in Mandaluyong City.

                    [DatePublished] => 2025-07-07 12:00:00
                    [ColumnID] => 0
                    [Focus] => 1
                    [AuthorID] => 
                    [AuthorName] => 
                    [SectionName] => Biz Memos
                    [SectionUrl] => biz-memos
                    [URL] => https://media.philstar.com/photos/2025/07/07/123_2025-07-07_09-57-13791_thumbnail.jpg
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                    [ArticleID] => 2401776
                    [Title] => FU sa Tiktok…Futok!
                    [Summary] => Isa sa naging responsibilidad ko noon nung Radio Jock ako ay ang tumulong sa Sales and Marketing ng istasyon.
                    [DatePublished] => 2024-11-21 00:00:00
                    [ColumnID] => 136580
                    [Focus] => 1
                    [AuthorID] => 1807386
                    [AuthorName] => Mr. FU
                    [SectionName] => PSN Showbiz
                    [SectionUrl] => showbiz
                    [URL] => 
                )

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                    [ArticleID] => 2400640
                    [Title] => TikTok makes AI driven ad tool available globally
                    [Summary] => TikTok began letting all marketers on its platform use an artificial intelligence-powered tool for generating marketing clips, becoming the latest platform to let advertisers tap into the technology.
                    [DatePublished] => 2024-11-16 10:30:00
                    [ColumnID] => 0
                    [Focus] => 1
                    [AuthorID] => 1106780
                    [AuthorName] => Agence France-Presse
                    [SectionName] => Gadgets
                    [SectionUrl] => gadgets
                    [URL] => https://media.philstar.com/photos/2024/10/21/7_2024-10-21_22-06-09709_thumbnail.jpg
                )

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                    [ArticleID] => 2363769
                    [Title] => Braving through a new era: Award-winning agency Stratworks celebrates 25 years of building love for top brands
                    [Summary] => On its milestone 25th year, Stratworks  launches a new philosophy for bold storytelling in the new era dubbed as "Bravethrough," which aims to tell brand stories in unexpected ways that will deliver message resonance and brand relevance.
                    [DatePublished] => 2024-06-19 10:00:00
                    [ColumnID] => 0
                    [Focus] => 1
                    [AuthorID] => 
                    [AuthorName] => 
                    [SectionName] => Biz Memos
                    [SectionUrl] => biz-memos
                    [URL] => https://media.philstar.com/photos/2024/06/18/stratworks-25th-anniv-lead_2024-06-18_17-09-56830_thumbnail.jpg
                )

            [8] => Array
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                    [ArticleID] => 2318811
                    [Title] => Axelum reallocated P350-M of its IPO proceeds away from 'network expansion'
                    [Summary] => Axelum said that its board approved a measure to reallocate P350 million in IPO proceeds away from the original purpose (“international and domestic network expansion”). 
                    [DatePublished] => 2023-12-14 08:15:00
                    [ColumnID] => 0
                    [Focus] => 1
                    [AuthorID] => 
                    [AuthorName] => 
                    [SectionName] => Stock Commentary
                    [SectionUrl] => stock-commentary
                    [URL] => https://media.philstar.com/photos/2023/12/14/axelum_2023-12-14_08-00-06812_thumbnail.jpg
                )

            [9] => Array
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                    [ArticleID] => 2279684
                    [Title] => One’s true colors
                    [Summary] => Marketing trends show consumers gravitate towards brands that claim to be environmentally and socially responsible. They are willing to pay more for products that are supposedly less harmful to the Earth or support the causes they care about. From a public relations standpoint, this approach of projecting an image of an ally of the people and the planet also builds a company’s social license and reputation.
                    [DatePublished] => 2023-07-09 00:00:00
                    [ColumnID] => 136581
                    [Focus] => 1
                    [AuthorID] => 1807814
                    [AuthorName] => Eunille Santos
                    [SectionName] => Opinion
                    [SectionUrl] => opinion
                    [URL] => 
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marketing

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                    [ArticleID] => 2531665
                    [Title] => Marketing and humanity
                    [Summary] => 
You would never expect this article to come from a marketing professional, but then again, this is exactly how he thinks and operates.

                    [DatePublished] => 2026-05-31 00:00:00
                    [ColumnID] => 136420
                    [Focus] => 1
                    [AuthorID] => 1325498
                    [AuthorName] => Francis J. Kong
                    [SectionName] => Business
                    [SectionUrl] => business
                    [URL] => 
                )

            [1] => Array
                (
                    [ArticleID] => 2526764
                    [Title] => Reputation in the age of permanent visibility
                    [Summary] => 
The latest findings from the Digital Marketing Association of the Philippines, contained in its report State of Digital: From a Multidimensional Approach, offer a clear signal of how far Philippine organizations have come in their digital journey. Platforms are becoming more integrated, data is increasingly central to decision making and content systems are more responsive and measurable.

                    [DatePublished] => 2026-05-10 00:00:00
                    [ColumnID] => 136587
                    [Focus] => 1
                    [AuthorID] => 1807824
                    [AuthorName] => Ron Jabal
                    [SectionName] => Business
                    [SectionUrl] => business
                    [URL] => 
                )

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                    [ArticleID] => 2493782
                    [Title] => The flywheel of life
                    [Summary] => 
Mark Schaefer is coming! He will be our main featured speaker next year, on Feb. 11, 2026, at Speakerscon at Space at One Ayala, Makati. I have read all of his books, and he is one of the best minds in marketing.

                    [DatePublished] => 2025-12-13 00:00:00
                    [ColumnID] => 136420
                    [Focus] => 1
                    [AuthorID] => 1325498
                    [AuthorName] => Francis J. Kong
                    [SectionName] => Business
                    [SectionUrl] => business
                    [URL] => 
                )

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                    [ArticleID] => 2476739
                    [Title] => Palawan Group’s inaugural Marketing Summit sparks innovation and collaboration
                    [Summary] => 
The Palawan Group of Companies reached a new milestone with the successful staging of its inaugural Marketing Summit, “Palawan NEXTGEN: Marketing in the Age of AI, CX and Innovation” at Valle Verde Country Club, Pasig City.

                    [DatePublished] => 2025-10-15 15:15:00
                    [ColumnID] => 0
                    [Focus] => 1
                    [AuthorID] => 
                    [AuthorName] => 
                    [SectionName] => On the Radar
                    [SectionUrl] => on-the-radar
                    [URL] => https://media.philstar.com/photos/2025/10/01/marketing-summit-fireside-chat_2025-10-01_14-47-57147_thumbnail.jpg
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                    [ArticleID] => 2456176
                    [Title] => Ascendra International sets stage to redefine network marketing in the Philippines
                    [Summary] => 
Ascendra International holds its soft launch on June 30 in Mandaluyong City.

                    [DatePublished] => 2025-07-07 12:00:00
                    [ColumnID] => 0
                    [Focus] => 1
                    [AuthorID] => 
                    [AuthorName] => 
                    [SectionName] => Biz Memos
                    [SectionUrl] => biz-memos
                    [URL] => https://media.philstar.com/photos/2025/07/07/123_2025-07-07_09-57-13791_thumbnail.jpg
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                    [ArticleID] => 2401776
                    [Title] => FU sa Tiktok…Futok!
                    [Summary] => Isa sa naging responsibilidad ko noon nung Radio Jock ako ay ang tumulong sa Sales and Marketing ng istasyon.
                    [DatePublished] => 2024-11-21 00:00:00
                    [ColumnID] => 136580
                    [Focus] => 1
                    [AuthorID] => 1807386
                    [AuthorName] => Mr. FU
                    [SectionName] => PSN Showbiz
                    [SectionUrl] => showbiz
                    [URL] => 
                )

            [6] => Array
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                    [ArticleID] => 2400640
                    [Title] => TikTok makes AI driven ad tool available globally
                    [Summary] => TikTok began letting all marketers on its platform use an artificial intelligence-powered tool for generating marketing clips, becoming the latest platform to let advertisers tap into the technology.
                    [DatePublished] => 2024-11-16 10:30:00
                    [ColumnID] => 0
                    [Focus] => 1
                    [AuthorID] => 1106780
                    [AuthorName] => Agence France-Presse
                    [SectionName] => Gadgets
                    [SectionUrl] => gadgets
                    [URL] => https://media.philstar.com/photos/2024/10/21/7_2024-10-21_22-06-09709_thumbnail.jpg
                )

            [7] => Array
                (
                    [ArticleID] => 2363769
                    [Title] => Braving through a new era: Award-winning agency Stratworks celebrates 25 years of building love for top brands
                    [Summary] => On its milestone 25th year, Stratworks  launches a new philosophy for bold storytelling in the new era dubbed as "Bravethrough," which aims to tell brand stories in unexpected ways that will deliver message resonance and brand relevance.
                    [DatePublished] => 2024-06-19 10:00:00
                    [ColumnID] => 0
                    [Focus] => 1
                    [AuthorID] => 
                    [AuthorName] => 
                    [SectionName] => Biz Memos
                    [SectionUrl] => biz-memos
                    [URL] => https://media.philstar.com/photos/2024/06/18/stratworks-25th-anniv-lead_2024-06-18_17-09-56830_thumbnail.jpg
                )

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                    [ArticleID] => 2318811
                    [Title] => Axelum reallocated P350-M of its IPO proceeds away from 'network expansion'
                    [Summary] => Axelum said that its board approved a measure to reallocate P350 million in IPO proceeds away from the original purpose (“international and domestic network expansion”). 
                    [DatePublished] => 2023-12-14 08:15:00
                    [ColumnID] => 0
                    [Focus] => 1
                    [AuthorID] => 
                    [AuthorName] => 
                    [SectionName] => Stock Commentary
                    [SectionUrl] => stock-commentary
                    [URL] => https://media.philstar.com/photos/2023/12/14/axelum_2023-12-14_08-00-06812_thumbnail.jpg
                )

            [9] => Array
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                    [ArticleID] => 2279684
                    [Title] => One’s true colors
                    [Summary] => Marketing trends show consumers gravitate towards brands that claim to be environmentally and socially responsible. They are willing to pay more for products that are supposedly less harmful to the Earth or support the causes they care about. From a public relations standpoint, this approach of projecting an image of an ally of the people and the planet also builds a company’s social license and reputation.
                    [DatePublished] => 2023-07-09 00:00:00
                    [ColumnID] => 136581
                    [Focus] => 1
                    [AuthorID] => 1807814
                    [AuthorName] => Eunille Santos
                    [SectionName] => Opinion
                    [SectionUrl] => opinion
                    [URL] => 
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)

abtest