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Ron Jabal
Ron Jabal
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Reputation in the age of permanent visibility
by Ron Jabal - May 10, 2026 - 12:00am
The latest findings from the Digital Marketing Association of the Philippines, contained in its report State of Digital: From a Multidimensional Approach, offer a clear signal of how far Philippine organizations...
When legacy becomes a battleground
by Ron Jabal - April 23, 2026 - 12:00am
For decades, the Lopez name stood for something unusually coherent in Philippine business. I
Reputation as shock absorber
by Ron Jabal - April 18, 2026 - 12:00am
The world no longer hits organizations gently. It jolts them.
When global uncertainty meets the shopping cart
by Ron Jabal - April 6, 2026 - 12:00am
Global crises rarely stay confined to headlines. Eventually, they arrive in the most ordinary of places: the shopping cart.
Heart Evangelista and the art of reputational decoupling
by Ron Jabal - March 24, 2026 - 12:00am
In December last year, I wrote that Heart Evangelista had become reputational collateral.
Why Phl corporate boards must be rebuilt for the Age of Reputation
by Ron Jabal - March 5, 2026 - 12:00am
Walk into most corporate boardrooms today and the profile is still largely familiar. Finance anchors the discussion.
When reputation management becomes the risk
by Ron Jabal - February 14, 2026 - 12:00am
Reputation management has always lived in a paradox.
When trust takes flight: How airlines tell stories that matter
by Ron Jabal - February 5, 2026 - 12:00am
At 30,000 feet, trust is not abstract. It is felt in quiet reassurances, in personal stories and in the confidence that a brand knows what it carries beyond passengers and cargo. Airline storytelling today reveals...
2026: When authenticity meets the machine
by Ron Jabal - January 12, 2026 - 12:00am
If 2025 was the year organizations flirted with artificial intelligence, 2026 will be the year communicators are judged on whether they can balance it with something machines still cannot convincingly replicate:...
When Heart becomes reputational collateral
by Ron Jabal - December 16, 2025 - 12:00am
Reputation today no longer moves in straight lines. It travels across relationships, households and associations, often without permission and rarely with nuance.
Tisod culture: How accidental exposure now shapes reputation
by Ron Jabal - December 7, 2025 - 12:00am
Filipinos have a wonderfully compact word for a sudden stumble.
Reputation in Asia:Beyond profits, toward trust, honor and legacy
by Ron Jabal - November 26, 2025 - 12:00am
Today, corporate reputation has become a decisive factor in whether companies thrive or collapse.
RepCap: Quantifying and monetizing reputation as capital
by Ron Jabal - October 21, 2025 - 12:00am
For decades, executives have called reputation their organization’s most valuable asset.
CEOs as the new currency of trust
by Ron Jabal - October 1, 2025 - 12:00am
In today’s hyper-transparent world, companies rise and fall not only on the strength of their balance sheets, but also on the credibility of their leaders.
Reputation capital: The new currency of business
by Ron Jabal - September 13, 2025 - 12:00am
In August 2022, a single controversy wiped billions off the value of one of the country’s most recognizable brands.
Reputation isn’t universal. It’s contextual.
by Ron Jabal - August 7, 2025 - 12:00am
What does it truly mean for a corporation to have a good reputation in Asia?
Coldplaygate: Crisis management in the viral age
by Ron Jabal - July 25, 2025 - 12:00am
It was supposed to be just another Coldplay concert: music, lights and a feel-good atmosphere. But when the stadium “kiss cam” at Gillette Stadium landed on Andy Byron, CEO of Astronomer and Kristin Cabot,...
Critique culture and reputation
by Ron Jabal - July 11, 2025 - 12:00am
Social media is seriously shaping and reshaping how we all communicate: how we engage with businesses and consumers, and more so, how we all voice our opinions.
The papacy and the power of reputation
by Ron Jabal - June 10, 2025 - 12:00am
In a world driven by narratives, the election of Pope Leo XIV, formerly Robert Francis Prevost, the first American pontiff in history, underscores how even the most ancient of institutions must now navigate the complex...
Behind closed doors
by Ron Jabal - May 24, 2025 - 12:00am
In boardrooms across the country, one of the most underplayed relationships is that of the CEO and the head of PR and communication.
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