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Negros Navigation, one of the oldest and largest shipping companies in the country’s passenger transport business, recently launched its new advocacy campaign “Pinoy Byaheng Barko, Sakay Na.”
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Marketing communicators have consistently described the youth market (anywhere from tweens to teens to young adults) as a mysterious and, in most instances, a frustratingly difficult public to capture. To capture their attention and eventual support, a youth-focused effort, different from the approaches directed at older audience segments, must be carefully strategized and executed.
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                    [AuthorName] => Bong R. Osorio
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STUDENT ADVERTISING CONGRESS

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                    [Title] => By the youth, for the youth
                    [Summary] => 



Marketing communicators have consistently described the youth market (anywhere from tweens to teens to young adults) as a mysterious and, in most instances, a frustratingly difficult public to capture. To capture their attention and eventual support, a youth-focused effort, different from the approaches directed at older audience segments, must be carefully strategized and executed.
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abtest

Negros Navigation launches 'Pinoy Byaheng Barko'

September 23, 2011 - 12:00am

Negros Navigation, one of the oldest and largest shipping companies in the country’s passenger transport business, recently launched its new advocacy campaign “Pinoy Byaheng Barko, Sakay Na.”

Travel and Tourism

By the youth, for the youth

By Bong R. Osorio | November 20, 2006 - 12:00am

Marketing communicators have consistently described the youth market (anywhere from tweens to teens to young adults) as a mysterious and, in most instances, a frustratingly difficult public to capture. To...

Lifestyle Business