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AUTHORS
Bong R. Osorio
Bong R. Osorio
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So here’s what really makes Filipinos happy
by Bong R. Osorio - August 11, 2019 - 12:00am
This writer took a second random survey among Facebook friends on “what makes Filipinos happy.” Of the hundreds of responses generated, the sources of happiness of the Filipinos continue to be generally...
Do you think like Sherlock Holmes or Dr. Watson?
by Bong R. Osorio - July 22, 2019 - 12:00am
The annals of literature and show business are strewn with male tandem acts made more interesting by opposition or contradiction: Cervantes’ Don Quixote and Sancho Panza, Abbott and Costello, Vladimir and Estragon...
Set your house in perfect order before you criticize the world
by Bong R. Osorio - June 24, 2019 - 12:00am
Order and chaos are the yang and yin of the Taoist image, where two snakes are shown from head to tail.
Political leaders must understand the influence of a compelling story
by Bong R. Osorio - June 3, 2019 - 12:00am
We tell stories.
The Digital Economy gives you the power to be a better version of yourself
by Bong R. Osorio - April 29, 2019 - 12:00am
For innovation to succeed, it should meet people’s needs and wants.
Scattering kindness and other commonplace miracles
by Bong R. Osorio - April 15, 2019 - 12:00am
Tyler Knott Gregson, the national bestselling author of Chasers of the Light, pulls back the curtain on his creative process to share how to unlock creativity and lead a more mindful and compassionate life in his...
Filipino Centennials: A new breed of shoppers
by Bong R. Osorio - March 25, 2019 - 12:00am
Filipinos actively participated last year in online-led shopping occasions such as Single’s Day and 12/12, led by e-tailers Lazada and Shopee.
Wisdom arises if you slow down and see what is already there
by Bong R. Osorio - March 18, 2019 - 12:00am
Sunim’s tome shares his thinking on well-being and happiness in eight chapters: rest, mindfulness, passion, relationships, love, life, the future, and spirituality.
Amplifying the voices of female entrepreneurs
by Bong R. Osorio - March 4, 2019 - 12:00am
The celebration of the International Women’s Day is on March 8.
The reason you get up in the morning
by Bong R. Osorio - February 25, 2019 - 12:00am
Over the holidays, I received an inspiring book called Ikigai: The Japanese Secret to a Long Happy Life, co-authored by Hector Garcia and Francesc Miralles.
Advertising is at the leading edge of change as the world transitions to a digital economy
by Bong R. Osorio - January 28, 2019 - 12:00am
The Global Ad Spends Forecast of Dentsu Aegis Network, a multinational media and digital marketing communications company, sees digital to pass 40 percent of global share as it estimates advertising spend growth...
Incorporating small data into your business and life
by Bong R. Osorio - January 14, 2019 - 12:00am
At the start of each year, we usually ask what is the most important megatrend that we must monitor.
Turning uncertainty into opportunity
by Bong R. Osorio - December 31, 2018 - 12:00am
Judging from the way things are going, the year 2019 might be challenging, and to thrive in it you must head towards the unfamiliar and the unknown instead of away from it.
‘By invitation,’ 5G and other media & lifestyle trends for 2019
by Bong R. Osorio - December 24, 2018 - 12:00am
Overwhelming change is all over the place.
Finding a new brand balance
by Bong R. Osorio - December 10, 2018 - 12:00am
Brands matter more in the digital economy.
A more intelligent approach to influencer marketing
by Bong R. Osorio - November 26, 2018 - 12:00am
Influencer marketing is the process of determining, investigating, involving and maintaining the people who create and sustain high-impact conversations with customers about your brand, products or services. It gave...
Meet the Centennials (and their online buying habits)
by Bong R. Osorio - November 5, 2018 - 12:00am
Centennials — also known as Generation Z — are those who are born between 1995 and now.
Winning in PR in the digital economy
by Bong R. Osorio - October 22, 2018 - 12:00am
The ASEAN PR Network recently staged a one-day summit on “PR and the Digital Economy” coinciding with the inauguration of the London School of PR, Bali, Indonesia campus.
Deconstructing the complexities of the advertising business
by Bong R. Osorio - October 8, 2018 - 12:00am
Frenemies are people or groups in your sphere who have offended and deceived you.
2Do we need a PR for PR?
by Bong R. Osorio - September 24, 2018 - 12:00am
September is public relations month in the Philippines by virtue of Proclamation No. 1357 signed on Aug. 13, 2007 by then President Gloria Macapagal-Arroyo.
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