Hair Asia’s Salon Spectacular 2013 on Nov. 19

MANILA, Philippines - Green is in and Hair Asia is sounding the call for the Philippine hair industry. On the occasion of its much-anticipated annual hairdressing competition, Salon Spectacular 2013, on Nov. 19, Hair Asia trains the spotlight on the environment.

“The destructive onslaught of rains like the recent Typhoon Odette, counteracting with soaring heat waves are neither natural nor coincidental,” according to Hair Asia president and organizer Evelyn Alvaran-Cruz. She laments that the impacts of these weather disturbances like extensive flooding and landslides are very much man-made.

“We’ve abused the environment through our unfriendly practices in terms of waste disposal and we have to collectively act to stop and, if possible, reverse the damage we’ve caused. We are all to blame, and in the same way, we are all responsible for making amends,” Cruz continues.

Through Salon Spectacular 2013, an event which is annually attended by thousands of members of the hair and make-up industry, Cruz intends to promote the critical shift to environmentally sustainable practices in salons all over the country.

Cruz assures attendees that this year’s event will not lack in exciting highlights that the Hair Asia events have been known for.

Hair shows and demonstrations will be headlined by hairdressing gurus like Alex Carbonel, Victor Ortega and Danny Katalbas. Nothing can assemble the crème de la crème of Philippine hairdressing quite like a Hair Asia event. Stylists-to-the-stars Henri Calayag, Teng Roma, Patrick Rosas, Louis Philip Kee, Angelo Justin, Deng Foz, Bambbi Fuentes, Jude Hipolito and Rose Velasco are just a few of the industry bigwigs who will be in attendance to choose this year’s champion. The grand prize is a brand-new Yamaha Motorbike.

Beauty product shoppers and junkies have something to get excited about as well. The Hair Asia competitions are always held alongside its Cosmetic Expo, the metro’s biggest one-stop-shop for hair, make-up and salon products, gadgets, equipment and accessories.

Cruz shares that every year the Hair Asia Cosmetic Expo attracts thousands because for its established reputation as the perfect trade fair where to get the best deals and value-for-money items.

Major event partners L’Oréal Professionnel, Wella Professionals, Cynos and Brazilian Blowout are expected to go big and very green with their trade booths, promo offerings, samplings and live demonstrations.

Participating exhibitors include Aktuelle, Bandi Nails, Beauty Concept, Beauty Kingdom, Beauty Touch, Berrywell, Botanique Spa, Chihtsai Hair Care, Cosmocare International, Creatic, DKC Trading, Handle Enterprises, I-Cure, James Cooper Jazzy Collection, Just Nail, Konad Stamping Nail Art, LBY Enterprises, Le Couleur Shop, Inc., Lucida, Matrix, Max Factor, Mondes Professional, MRC Beauty Products, MTN Esthetique Supplies, Inc., Nunaat, Rakaposhi Handmade Scissors, Revlon Professional, Royale Business Club International, Inc., Schwarzkopf Professional, Shawill Corporation, Shinebest Marketing, Soltera Hair, Sprint Asia Beauty, Suesh Makeup Tool Kit, Sunshine Beauty Shop, TBS Beauty Supplies, Vybrance International and Wahl.

Salon Spectacular 2013 happens at the World Trade Center, Pasay City.