PrettyFIT sets foot in Manila

MANILA, Philippines - Cinderella Marketing Corp. is the exclusive distributor of PrettyFIT, an imported shoe line recently launched at SM Megamall.

Originally from Singapore, PrettyFIT is a premium shoe and bag line which has successfully conquered the international market, available in over 15 countries such as Australia, Bulgaria, Cyprus, Dubai, Egypt, Japan, Malaysia, Mauritius, Pakistan, Qatar, Saudi Arabia, South Africa, Thailand, Turkey and Vietnam.

The event, highlighted by the reveal of PrettyFIT’s in-season collection from casual flats to corporate shoes and party/semi-formal sandals through a mini-fashion show, was well-attended by VIPs in the industry such as Fortune Ledesma (Consul of Monaco); Daphne Teo (trade commissioner of Singapore); Ida Henares (GMA Artist Center); Stephanie Henares, Gwen Zamora and Gino dela Peña of X-Life; Phillip Cu-Unjieng (Metro marketing director); Wilson Tieng (Solar Entertainment CEO), Isha Andaya (Stylebible.ph editor-in-chief); Resty Vergara (Vanity Magazine editor); Donnie Ramirez and Sharon Yu (Metro magazine), and Cinderella’s image model Kristine Hermosa along with her sister Kathleen.

Guests and spectators enjoyed exciting perks and exclusive privileges such as free mani-pedi and nail art design, foot and leg massage, salon discounts and freebies, and other pampering gifts and treats from sponsors that included Basement Academy Salon, HD Make-Up, Nail It Salon, Lay Bare, Bobbie, Osim and Yoshinoya.

The launch would not be possible without the team by the Cinderella Marketing Corp.’s top management — Arthur Coronel (CEO and president); Therese Coronel-Santos (vice president); Malou Coronel-de Venecia (marketing and communications director); Richie Santos (group manager, imported brands); Grace Coronel-Agbayani (vice president for finance); Janet Coronel of sister company Cinderella Dresses, Inc.; Evelyn Ladim, GM of PrettyFIT Philippines; and Kim Jona Castillo, assistant buyer PrettyFIT Philippines.

PrettyFIT is now available at Cinderella stores in SM Megamall and Glorietta, and soon to open at Robinsons Midtown.