Advtg suppliers’ group new board inducted

MANILA, Philippines - ASAP (Advertising Suppliers Association of the Philippines), the country’s largest organization of accredited suppliers in the advertising industry, recently swore into office its 2013 board led by its chairman Vince Reyes, managing director of executive decisions IMC Firm; and president Roy C. del Valle, Noisy neighbors president and general manager. Agora and Tambuli awardee Blen Fernando, VP for marketing of Alaska Milk Corp. and incumbent PANA president inducted the board and was keynote speaker. In her speech, Fernando inspired and challenged the association to take valor and live up to being a true solutions provider, delivering genuine and relevant value to its clients. Also serving in the 2013 ASAP board are: VP-internal Alvin Trono (stages production specialists Inc. vice president); VP-external Madonna Tarrayo (Unitel Productions president); secretary Amrei Dizon (Vitalstrats Creative Solutions GM and creative director); treasurer Alfred Santiago Jr. (Calypso Color Corp. president). Completing the board of directors are: Mario Babiera (Photosynthesis Inc. president); Salito Malca (Hit Productions Inc. chairman and CFO); Mitch Amurao (professional voice performer); Orly Ballesteros (Ex-Link Management and Marketing Services Corp. COO); Jojo Victorio (Victo Rio Productions managing director); Pedring Lopez (WELOVEPOST Inc. managing director); Varick Ong (Clear Channels general manager); Egay Navalta (professional voice talent); and Adrian Tecson (Underground Logic Inc. managing director and director for post-prod). ASAP is an interrelated multi-sectorial organization currently consisting of 11 sectors: advertising photographers, promotions and merchandising, commercial production houses, digital media production, print production, commercial audio production, post production, creative talent services, events, model & talent agencies, and technical services & venues. Beginning to transcend from an advertising setting to a marketing communications platform, the association has signified its preparedness to play a bigger role of a dynamic partner, rather than of a typical supplier, with its 2013 theme “ASAP: Step Up! – Strength Through Excellent Partnerships.” The organization commits to level up its products and services performance in order to build lasting business relationships. The new leadership hints on doing things more creatively and differently, harnessing the inherent capabilities and combined resources of its members. In a stepped up Partner role, ASAP vows to live up to its position as a reliable and responsible key industry player.