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                    [Title] => Facts tell, but stories sell
                    [Summary] => 
The challenge of PR communicators is how to get their messages to consistently cut through the clutter of information, and in the process grow their brands or corporate identities into icons.

                    [DatePublished] => 2014-07-14 00:00:00
                    [ColumnID] => 133905
                    [Focus] => 0
                    [AuthorID] => 1174371
                    [AuthorName] => Bong R. Osorio
                    [SectionName] => Lifestyle Business
                    [SectionUrl] => business-life
                    [URL] => http://media.philstar.com/images/the-philippine-star/lifestyle/business-life/20140714/Winning-the-Story-Wars-Book.jpg
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                    [ArticleID] => 1290455
                    [Title] => Remittances to continue rise in emerging markets
                    [Summary] => 
Remittances to emerging markets including the Philippines are expected to continue rising this year, Goldman Sachs said.

                    [DatePublished] => 2014-02-15 00:00:00
                    [ColumnID] => 0
                    [Focus] => 0
                    [AuthorID] => 1438879
                    [AuthorName] => Kathleen A. Martin
                    [SectionName] => Business
                    [SectionUrl] => business
                    [URL] => 
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                    [ArticleID] => 1252073
                    [Title] => A story in the cemetery; Winning the Story Wars
                    [Summary] => 
Last Monday, we decided to visit my late husband’s tomb in La Loma ahead of time. We’ve broken the tradition of going with the crowds on Nov. 1 and 2 when all roads lead to the cemetery. (I think that it is good metaphor for the when we visit the dead. Some go ahead but eventually death comes to all.)

                    [DatePublished] => 2013-11-02 00:00:00
                    [ColumnID] => 134199
                    [Focus] => 0
                    [AuthorID] => 1804784
                    [AuthorName] => Carmen N. Pedrosa
                    [SectionName] => Opinion
                    [SectionUrl] => opinion
                    [URL] => 
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                    [ArticleID] => 940287
                    [Title] => To cement status as investment destination: Phl needs structural reforms – StanChart
                    [Summary] => 
After bagging two investment grades, the Philippines needs to institute structural reforms to cement its status as an investment destination, the country’s rating advisor said yesterday.

                    [DatePublished] => 2013-05-10 00:00:00
                    [ColumnID] => 0
                    [Focus] => 0
                    [AuthorID] => 
                    [AuthorName] => 
                    [SectionName] => Business
                    [SectionUrl] => business
                    [URL] => 
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                    [ArticleID] => 898391
                    [Title] => Posters seized by Nazis being sold
                    [Summary] => 
Seized by the Nazis in 1938 from a Jewish man on the orders of Hitler's Propaganda Minister Joseph Goebbels, then held behind the Iron Curtain in Communist East Berlin, thousands of rare posters are finally back in the hands of collector Hans Sachs' family.

                    [DatePublished] => 2013-01-18 03:00:49
                    [ColumnID] => 0
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                    [Title] => World-renowned economist Sachs extols  Asia's growing role on world economy
                    [Summary] => 
Amid the scorching heat of the noonday sun and tight security, foreign and local dignitaries gathered at the Philippine International Convention Center (PICC) in Manila to listen to world-renowned economist Jeffrey Sachs speak in a seminar at the 45th Annual Meeting of the Asian Development Bank (ADB) Board of Governors.
                    [DatePublished] => 2012-05-07 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1804708
                    [AuthorName] => Iris Gonzales
                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
                    [URL] => 
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                    [ArticleID] => 802985
                    [Title] => Economists say Asia to lead global growth
                    [Summary] => 
Economists yesterday reiterated that global growth would continue to be dependent on Asia due to the economic uncertainties in the US as well as the sovereign debt crisis in Europe but cautioned officials and policy makers not to be complacent.
                    [DatePublished] => 2012-05-04 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1097197
                    [AuthorName] => Lawrence Agcaoili
                    [SectionName] => Business
                    [SectionUrl] => business
                    [URL] => 
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                    [ArticleID] => 803093
                    [Title] => ADB sounds alarm on climate change
                    [Summary] => 
Time is running out on the fast-growing Asian region to step up and help prevent catastrophic climate change, foreign experts said yesterday.
                    [DatePublished] => 2012-05-04 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1539221
                    [AuthorName] => Neil Jerome Morales
                    [SectionName] => Headlines
                    [SectionUrl] => headlines
                    [URL] => 
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                    [ArticleID] => 802875
                    [Title] => Phl, Asia told to pursue 'new normal' growth track
                    [Summary] => 
MANILA, Philippines - Countries in developing Asia including the Philippines must focus on implementing long-term structural reforms even as they try to insulate themselves from the possible escalation of the global financial crisis, an Asian Development Bank (ADB) report said Thursday.
                    [DatePublished] => 2012-05-03 10:27:01
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1422137
                    [AuthorName] => Jovan Cerda
                    [SectionName] => Headlines
                    [SectionUrl] => headlines
                    [URL] => 
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                    [ArticleID] => 643259
                    [Title] => Jobs move overseas for many US companies
                    [Summary] => 
Where are the jobs? For many companies, overseas
                    [DatePublished] => 2010-12-29 07:15:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 
                    [AuthorName] => 
                    [SectionName] => 
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SACHS

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                    [ArticleID] => 1345431
                    [Title] => Facts tell, but stories sell
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The challenge of PR communicators is how to get their messages to consistently cut through the clutter of information, and in the process grow their brands or corporate identities into icons.

                    [DatePublished] => 2014-07-14 00:00:00
                    [ColumnID] => 133905
                    [Focus] => 0
                    [AuthorID] => 1174371
                    [AuthorName] => Bong R. Osorio
                    [SectionName] => Lifestyle Business
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                    [Title] => Remittances to continue rise in emerging markets
                    [Summary] => 
Remittances to emerging markets including the Philippines are expected to continue rising this year, Goldman Sachs said.

                    [DatePublished] => 2014-02-15 00:00:00
                    [ColumnID] => 0
                    [Focus] => 0
                    [AuthorID] => 1438879
                    [AuthorName] => Kathleen A. Martin
                    [SectionName] => Business
                    [SectionUrl] => business
                    [URL] => 
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                    [ArticleID] => 1252073
                    [Title] => A story in the cemetery; Winning the Story Wars
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Last Monday, we decided to visit my late husband’s tomb in La Loma ahead of time. We’ve broken the tradition of going with the crowds on Nov. 1 and 2 when all roads lead to the cemetery. (I think that it is good metaphor for the when we visit the dead. Some go ahead but eventually death comes to all.)

                    [DatePublished] => 2013-11-02 00:00:00
                    [ColumnID] => 134199
                    [Focus] => 0
                    [AuthorID] => 1804784
                    [AuthorName] => Carmen N. Pedrosa
                    [SectionName] => Opinion
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                    [URL] => 
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                    [Title] => To cement status as investment destination: Phl needs structural reforms – StanChart
                    [Summary] => 
After bagging two investment grades, the Philippines needs to institute structural reforms to cement its status as an investment destination, the country’s rating advisor said yesterday.

                    [DatePublished] => 2013-05-10 00:00:00
                    [ColumnID] => 0
                    [Focus] => 0
                    [AuthorID] => 
                    [AuthorName] => 
                    [SectionName] => Business
                    [SectionUrl] => business
                    [URL] => 
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                    [Title] => Posters seized by Nazis being sold
                    [Summary] => 
Seized by the Nazis in 1938 from a Jewish man on the orders of Hitler's Propaganda Minister Joseph Goebbels, then held behind the Iron Curtain in Communist East Berlin, thousands of rare posters are finally back in the hands of collector Hans Sachs' family.

                    [DatePublished] => 2013-01-18 03:00:49
                    [ColumnID] => 0
                    [Focus] => 0
                    [AuthorID] => 
                    [AuthorName] => 
                    [SectionName] => 
                    [SectionUrl] => 
                    [URL] => 
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                    [Title] => World-renowned economist Sachs extols  Asia's growing role on world economy
                    [Summary] => 
Amid the scorching heat of the noonday sun and tight security, foreign and local dignitaries gathered at the Philippine International Convention Center (PICC) in Manila to listen to world-renowned economist Jeffrey Sachs speak in a seminar at the 45th Annual Meeting of the Asian Development Bank (ADB) Board of Governors.
                    [DatePublished] => 2012-05-07 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1804708
                    [AuthorName] => Iris Gonzales
                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
                    [URL] => 
                )

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                    [ArticleID] => 802985
                    [Title] => Economists say Asia to lead global growth
                    [Summary] => 
Economists yesterday reiterated that global growth would continue to be dependent on Asia due to the economic uncertainties in the US as well as the sovereign debt crisis in Europe but cautioned officials and policy makers not to be complacent.
                    [DatePublished] => 2012-05-04 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1097197
                    [AuthorName] => Lawrence Agcaoili
                    [SectionName] => Business
                    [SectionUrl] => business
                    [URL] => 
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                    [Title] => ADB sounds alarm on climate change
                    [Summary] => 
Time is running out on the fast-growing Asian region to step up and help prevent catastrophic climate change, foreign experts said yesterday.
                    [DatePublished] => 2012-05-04 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1539221
                    [AuthorName] => Neil Jerome Morales
                    [SectionName] => Headlines
                    [SectionUrl] => headlines
                    [URL] => 
                )

            [8] => Array
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                    [ArticleID] => 802875
                    [Title] => Phl, Asia told to pursue 'new normal' growth track
                    [Summary] => 
MANILA, Philippines - Countries in developing Asia including the Philippines must focus on implementing long-term structural reforms even as they try to insulate themselves from the possible escalation of the global financial crisis, an Asian Development Bank (ADB) report said Thursday.
                    [DatePublished] => 2012-05-03 10:27:01
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1422137
                    [AuthorName] => Jovan Cerda
                    [SectionName] => Headlines
                    [SectionUrl] => headlines
                    [URL] => 
                )

            [9] => Array
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                    [ArticleID] => 643259
                    [Title] => Jobs move overseas for many US companies
                    [Summary] => 
Where are the jobs? For many companies, overseas
                    [DatePublished] => 2010-12-29 07:15:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 
                    [AuthorName] => 
                    [SectionName] => 
                    [SectionUrl] => 
                    [URL] => 
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        )

)

abtest