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OOH

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abtest

Face-to-face with consumers

June 29, 2009 - 12:00am

As we drive along EDSA or any other street in the metro, different colorful buses barrage us —with movie, bank, restaurant, and mall posters glued to its outside—hoping to succeed in one objective: reach...

Business As Usual

OHH media in airports: Keeping up with public interest

June 1, 2009 - 12:00am

MANILA, Philippines - The progression towards a digital age challenges advertisers to innovate with their strategies in marketing products and services.

Business As Usual

OOH la la!

By Bong R. Osorio | March 29, 2003 - 12:00am

Outdoor advertising is considered to be one of the oldest, if not the oldest, marketing communication medium. It is a form of mass media consumer connectivity that can be experienced 24 hours a day, seven days a...

Modern Living