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                    [Title] => The recipe behind the top selling Max’s branch
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Twenty-three years after it was established, the Max’s in SM North Edsa is still the company’s top-earner.

                    [DatePublished] => 2013-06-24 00:00:00
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                    [Title] => After 58 years, Max’s reinvents the fried chicken
                    [Summary] => Who doesn’t know Max’s fried chicken? Since 1945, the fried chicken restaurant has offered its trademark fried chicken to Filipino families who expect good food and the best fried chicken in town.


Says Max’s marketing manager Carlo Fajardo, the restaurant chain delivers 30,000 chickens to its 82 outlets throughout the country on weekdays. On weekends, this number doubles to as much as 70,000 chickens. That’s surely nothing to crow about.


                    [DatePublished] => 2003-09-11 00:00:00
                    [ColumnID] => 133272
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                    [AuthorID] => 1420681
                    [AuthorName] => Joseph Cortes
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                    [ArticleID] => 193996
                    [Title] => That chicken house
                    [Summary] => These days, investing in a franchise has a quicker payback period than investing in the stock market. In some cases, such as  the Harrison Plaza franchise of Max’s Restaurant, the payback has been very fast–less than a year.


"On the average, franchisees recover their investments in three to four years," said Max’s Franchising Inc. chief operating officer Robert Ocampo.


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MAXIMO GIMENEZ

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                    [Title] => The recipe behind the top selling Max’s branch
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Twenty-three years after it was established, the Max’s in SM North Edsa is still the company’s top-earner.

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                    [ColumnID] => 0
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                    [Title] => After 58 years, Max’s reinvents the fried chicken
                    [Summary] => Who doesn’t know Max’s fried chicken? Since 1945, the fried chicken restaurant has offered its trademark fried chicken to Filipino families who expect good food and the best fried chicken in town.


Says Max’s marketing manager Carlo Fajardo, the restaurant chain delivers 30,000 chickens to its 82 outlets throughout the country on weekdays. On weekends, this number doubles to as much as 70,000 chickens. That’s surely nothing to crow about.


                    [DatePublished] => 2003-09-11 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
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                    [AuthorName] => Joseph Cortes
                    [SectionName] => Food and Leisure
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                    [Title] => That chicken house
                    [Summary] => These days, investing in a franchise has a quicker payback period than investing in the stock market. In some cases, such as  the Harrison Plaza franchise of Max’s Restaurant, the payback has been very fast–less than a year.


"On the average, franchisees recover their investments in three to four years," said Max’s Franchising Inc. chief operating officer Robert Ocampo.


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abtest

The recipe behind the top selling Max’s branch

June 24, 2013 - 12:00am

Twenty-three years after it was established, the Max’s in SM North Edsa is still the company’s top-earner.

Lifestyle Business

After 58 years, Max’s reinvents the fried chicken

By Joseph Cortes | September 11, 2003 - 12:00am

Who doesn’t know Max’s fried chicken? Since 1945, the fried chicken restaurant has offered its trademark fried chicken to Filipino families who expect good food and the best fried chicken in town. Says...

Food and Leisure

That chicken house

February 3, 2003 - 12:00am

These days, investing in a franchise has a quicker payback period than investing in the stock market. In some cases, such as the Harrison Plaza franchise of Max’s Restaurant, the payback has been very fast–less...

Business As Usual