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                    [Title] => Many millennials see themselves as self-absorbed, wasteful
                    [Summary] => 
A Pew Research Center study showed that millennials had far more negative views of their generation compared to Generation Xers, baby boomers or other age groups. 

                    [DatePublished] => 2015-09-03 23:06:31
                    [ColumnID] => 0
                    [Focus] => 0
                    [AuthorID] => 1387460
                    [AuthorName] => Jesse J. Holland
                    [SectionName] => News Commentary
                    [SectionUrl] => news-commentary
                    [URL] => http://media.philstar.com/images/the-philippine-star/News-Feature/20150304/social-climbers-party-girls.jpg
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                    [ArticleID] => 15756
                    [Title] => Making intergenerational communication work
                    [Summary] => 
In the world of marketing, the planning process has become tougher, due largely to the presence of four generational types in the marketplace. The challenge that faces marketers is how to communicate with these varying classes and be effective and efficient in bringing home your core ideas or identified key messages. An understanding of their unique psyches and generational perspectives is critical in determining what actions to take, which messages to project, and what approaches to use.
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                    [Focus] => 0
                    [AuthorID] => 1174371
                    [AuthorName] => Bong R. Osorio
                    [SectionName] => Lifestyle Business
                    [SectionUrl] => business-life
                    [URL] => 
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                    [ArticleID] => 165221
                    [Title] => Understanding Asia’s Generations X & Y
                    [Summary] => Last May Viveca Chan, chairman and CEO of Grey Global Group in Hong Kong and China, regaled a huge group of TFWA seminar attendees in Singapore with an insightful presentation of a study made to understand Asia’s Generations, X and Y.  The data presented were culled from primary and secondary sources from participating Grey advertising affiliates in Asia including the Philippines.
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                    [ArticleID] => 91790
                    [Title] => Why Mitch Valdes needs no ‘labels’
                    [Summary] => If Mitch Valdes could have her way, she’d rather be called a humorist than a comedienne.


Not that there’s much difference between the terms. "It’s just that when Don Jaime (Zobel de Ayala) broached the idea, it sounds soooo good!!!!," she exclaimed.


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                    [AuthorName] => by Tinnie P. Esguerra
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GENERATION XERS

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                    [DatePublished] => 2015-09-03 23:06:31
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                    [Title] => Making intergenerational communication work
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                    [ColumnID] => 133905
                    [Focus] => 0
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                    [URL] => 
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                    [ArticleID] => 165221
                    [Title] => Understanding Asia’s Generations X & Y
                    [Summary] => Last May Viveca Chan, chairman and CEO of Grey Global Group in Hong Kong and China, regaled a huge group of TFWA seminar attendees in Singapore with an insightful presentation of a study made to understand Asia’s Generations, X and Y.  The data presented were culled from primary and secondary sources from participating Grey advertising affiliates in Asia including the Philippines.
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                    [ColumnID] => 133905
                    [Focus] => 0
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                    [AuthorName] => Bong R. Osorio
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                    [URL] => 
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                    [ArticleID] => 91790
                    [Title] => Why Mitch Valdes needs no ‘labels’
                    [Summary] => If Mitch Valdes could have her way, she’d rather be called a humorist than a comedienne.


Not that there’s much difference between the terms. "It’s just that when Don Jaime (Zobel de Ayala) broached the idea, it sounds soooo good!!!!," she exclaimed.


                    [DatePublished] => 2000-10-28 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1205975
                    [AuthorName] => by Tinnie P. Esguerra
                    [SectionName] => Entertainment
                    [SectionUrl] => entertainment
                    [URL] => 
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abtest

Many millennials see themselves as self-absorbed, wasteful

By Jesse J. Holland | September 3, 2015 - 11:06pm

A Pew Research Center study showed that millennials had far more negative views of their generation compared to Generation...

News Commentary

Making intergenerational communication work

By Bong R. Osorio | August 27, 2007 - 12:00am

In the world of marketing, the planning process has become tougher, due largely to the presence of four generational types in the marketplace. The challenge that faces marketers is how to communicate with these varying...

Lifestyle Business

Understanding Asia’s Generations X & Y

By Bong R. Osorio | June 19, 2002 - 12:00am

Last May Viveca Chan, chairman and CEO of Grey Global Group in Hong Kong and China, regaled a huge group of TFWA seminar attendees in Singapore with an insightful presentation of a study made to understand Asia’s...

Lifestyle Business

Why Mitch Valdes needs no ‘labels’

By by Tinnie P. Esguerra | October 28, 2000 - 12:00am

If Mitch Valdes could have her way, she’d rather be called a humorist than a comedienne. Not that there’s much...

Entertainment