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In our communications practice, we are often confronted with these questions: Why are some people unresponsive to our brand, while others can’t get enough of it? 

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EMOTIONOMICS

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How emotions govern our brand choices

By Bong R. Osorio | October 8, 2012 - 12:00am

In our communications practice, we are often confronted with these questions: Why are some people unresponsive to our brand, while others can’t get enough of it? 

Lifestyle Business