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                    [Title] => Clifford the Big Red Dog feted on 50th birthday
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School kids sang "Happy Birthday" and Scholastic unfurled a huge banner worthy of a big red dog from the roof of its headquarters to fete Clifford, the beloved book and TV character, for his 50 years of nudging kids to read.
                    [DatePublished] => 2012-09-26 10:15:50
                    [ColumnID] => 133272
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                    [SectionName] => Health And Family
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                    [Title] => A rosy welcome for ad congress delegates
                    [Summary] => Baguio City (via Bayantel) — The 18th Philippine Advertising Congress was off to a "rosy" start as delegates encountered smooth sailing in signing up for the much-awaited event here in the City of Pines.


Amid a nippy climate, delegates were handed welcome roses from The Philippine STAR, which doubled as an invitation for the night’s opening cocktail party. 


Without further ado, advertising practitioners, suppliers, and eager beavers from academe swarmed registration booths at the newly built CAP Convention Center at Camp John Hay.


                    [DatePublished] => 2003-11-20 00:00:00
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                    [AuthorID] => 1127935
                    [AuthorName] => Ann Corvera
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                    [Title] => Advertising advertising
                    [Summary] => Tucked in the niches of our minds is a wishful picture of the advertising world as predictable, plannable and controllable by our actions. In our imaginary world, new products are conceptualized, marketed and launched and go on to achieve their targets, according to fixed timetables and budgets.


But such a world may not exist in these days, where big-budget introductions can crash and modest launches can go into orbit. This is the world of advertising, a world of hits and flops depending on how the elements are managed or mismanaged.


                    [DatePublished] => 2003-11-03 00:00:00
                    [ColumnID] => 133905
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                    [AuthorID] => 1174371
                    [AuthorName] => Bong R. Osorio
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                    [Title] => Big Idea kickers, Big Idea killers
                    [Summary] => Do you find your stomach crumbling, your arms twisting, your teeth gnashing, your knees trembling, your sweat pouring unceasingly, and your eyes staring blankly? Your mind stops functioning and your heart starts palpitating faster than usual. Nothing is working. No, you are not dying. You’re STUCK! In such predicament, what do you do? You can either sit still, do nothing and wait for the storm to pass, try even harder to break the walls, or search for an idea that can disrupt the norm.


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BIG IDEAS

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                    [Title] => Clifford the Big Red Dog feted on 50th birthday
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School kids sang "Happy Birthday" and Scholastic unfurled a huge banner worthy of a big red dog from the roof of its headquarters to fete Clifford, the beloved book and TV character, for his 50 years of nudging kids to read.
                    [DatePublished] => 2012-09-26 10:15:50
                    [ColumnID] => 133272
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                    [Title] => A rosy welcome for ad congress delegates
                    [Summary] => Baguio City (via Bayantel) — The 18th Philippine Advertising Congress was off to a "rosy" start as delegates encountered smooth sailing in signing up for the much-awaited event here in the City of Pines.


Amid a nippy climate, delegates were handed welcome roses from The Philippine STAR, which doubled as an invitation for the night’s opening cocktail party. 


Without further ado, advertising practitioners, suppliers, and eager beavers from academe swarmed registration booths at the newly built CAP Convention Center at Camp John Hay.


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                    [AuthorName] => Ann Corvera
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                    [Title] => Advertising advertising
                    [Summary] => Tucked in the niches of our minds is a wishful picture of the advertising world as predictable, plannable and controllable by our actions. In our imaginary world, new products are conceptualized, marketed and launched and go on to achieve their targets, according to fixed timetables and budgets.


But such a world may not exist in these days, where big-budget introductions can crash and modest launches can go into orbit. This is the world of advertising, a world of hits and flops depending on how the elements are managed or mismanaged.


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                    [ColumnID] => 133905
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                    [AuthorName] => Bong R. Osorio
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                    [Title] => Big Idea kickers, Big Idea killers
                    [Summary] => Do you find your stomach crumbling, your arms twisting, your teeth gnashing, your knees trembling, your sweat pouring unceasingly, and your eyes staring blankly? Your mind stops functioning and your heart starts palpitating faster than usual. Nothing is working. No, you are not dying. You’re STUCK! In such predicament, what do you do? You can either sit still, do nothing and wait for the storm to pass, try even harder to break the walls, or search for an idea that can disrupt the norm.


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                    [ColumnID] => 133905
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abtest

Clifford the Big Red Dog feted on 50th birthday

September 26, 2012 - 10:15am

School kids sang "Happy Birthday" and Scholastic unfurled a huge banner worthy of a big red dog from the roof of...

Health And Family

A rosy welcome for ad congress delegates

By Ann Corvera | November 20, 2003 - 12:00am

Baguio City (via Bayantel) — The 18th Philippine Advertising Congress was off to a "rosy" start as delegates encountered smooth sailing in signing up for the much-awaited event here in the City of...

Headlines

Advertising advertising

By Bong R. Osorio | November 3, 2003 - 12:00am

Tucked in the niches of our minds is a wishful picture of the advertising world as predictable, plannable and controllable by our actions. In our imaginary world, new products are conceptualized, marketed and launched...

Lifestyle Business

Big Idea kickers, Big Idea killers

By Bong R. Osorio | May 5, 2003 - 12:00am

Do you find your stomach crumbling, your arms twisting, your teeth gnashing, your knees trembling, your sweat pouring unceasingly, and your eyes staring blankly? Your mind stops functioning and your heart starts...

Lifestyle Business