+ Follow ARTHUR POLICARPIO Tag
ARTHUR POLICARPIO
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[0] => Array
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[ArticleID] => 1393285
[Title] => CMO Mobile Summit features reg’l speakers from Facebook, Spotify, Mobile Mktg Association
[Summary] => For one day only, speakers from Facebook, Spotify, McDonald’s APMEA, and the Mobile Marketing Association, will come to the Philippines to lead the discussion about mobile at the CMO Mobile Summit 2014. This will happen on, Nov. 19 at The Tent at Enderun.
[DatePublished] => 2014-11-19 00:00:00
[ColumnID] => 0
[Focus] => 0
[AuthorID] =>
[AuthorName] =>
[SectionName] => Business
[SectionUrl] => business
[URL] =>
)
[1] => Array
(
[ArticleID] => 1369090
[Title] => Globe taps partners for in-store mobile shopping technology
[Summary] => Ayala-led Globe Telecom Inc. has tied up with Mobext and In-Store Digital Display International to revolutionize in-store shopping experience using mobile devices in the country.
[DatePublished] => 2014-09-15 00:00:00
[ColumnID] => 0
[Focus] => 0
[AuthorID] => 1097197
[AuthorName] => Lawrence Agcaoili
[SectionName] => Business
[SectionUrl] => business
[URL] =>
)
[2] => Array
(
[ArticleID] => 1244665
[Title] => MOBILE FESTIVAL 2013 to celebrate the power of mobile in transforming business
[Summary] => On November 25, professionals from diverse fields and backgrounds will come together to explore the future of their industries at the MOBILE FESTIVAL 2013.
[DatePublished] => 2013-10-14 00:00:00
[ColumnID] => 0
[Focus] => 0
[AuthorID] =>
[AuthorName] =>
[SectionName] => Business
[SectionUrl] => business
[URL] =>
)
[3] => Array
(
[ArticleID] => 957357
[Title] => Marketers urged to use mobile gadgets to promote brands
[Summary] => Chief marketing officers (CMOs) are advised to use mobile gadgets as a platform to promote their brands given the high penetration rate of mobile equipment in the country.
[DatePublished] => 2013-06-24 00:00:00
[ColumnID] => 0
[Focus] => 0
[AuthorID] => 1473425
[AuthorName] => Louella Desiderio
[SectionName] => Business As Usual
[SectionUrl] => business-as-usual
[URL] => http://img22.imageshack.us/img22/8241/0bxm.jpg
)
[4] => Array
(
[ArticleID] => 928425
[Title] => Industry holds First CMO Mobile Summit
[Summary] => For the first time, top-level marketing executives will have a chance to convene and discuss the future of mobile marketing in the country.
[DatePublished] => 2013-04-09 00:00:00
[ColumnID] => 0
[Focus] => 0
[AuthorID] =>
[AuthorName] =>
[SectionName] => Business
[SectionUrl] => business
[URL] =>
)
[5] => Array
(
[ArticleID] => 820338
[Title] => Mobext launches global mobile messaging platform
[Summary] => Mobext, the mobile marketing agency brand of Havas Digital, has announced the launch of a proprietary, next-generation global mobile messaging platform.
[DatePublished] => 2012-06-23 00:00:00
[ColumnID] => 133272
[Focus] => 0
[AuthorID] =>
[AuthorName] =>
[SectionName] => Telecoms
[SectionUrl] => telecoms
[URL] =>
)
[6] => Array
(
[ArticleID] => 768692
[Title] => Havas Media announces arrival of Mobext in Phl
[Summary] => Havas Media announces the acquisition of a majority stake in Snapworx Mobile Inc. the mobile marketing arm of Snapworx Inc., one of the Philippines’ biggest digital marketing agencies.
[DatePublished] => 2012-01-19 00:00:00
[ColumnID] => 133272
[Focus] => 0
[AuthorID] =>
[AuthorName] =>
[SectionName] => Business
[SectionUrl] => business
[URL] =>
)
[7] => Array
(
[ArticleID] => 10791
[Title] => Interactive marketing gurus to speak in gab
[Summary] =>
[DatePublished] => 2007-08-06 00:00:00
[ColumnID] => 133272
[Focus] => 0
[AuthorID] =>
[AuthorName] =>
[SectionName] => Technology
[SectionUrl] => technology
[URL] =>
)
[8] => Array
(
[ArticleID] => 304560
[Title] => Industry pioneer talks about mobile marketing in RP
[Summary] => After experiencing a slow start last year, mobile marketing has become a big business strategy for several leading companies to promote their products. So much so that text-based product promotions have now become a popular marketing tool.
Consider the text raffles, text games and interactive billboards you see along major thoroughfares that invite cellphone users to text their votes, all these prove that mobile marketing has established its potential as an effective instrument to promote a brand or product.
[DatePublished] => 2005-10-31 00:00:00
[ColumnID] => 133272
[Focus] => 0
[AuthorID] =>
[AuthorName] =>
[SectionName] => Business As Usual
[SectionUrl] => business-as-usual
[URL] =>
)
[9] => Array
(
[ArticleID] => 193991
[Title] => ‘Texting’ to change the raffle business
[Summary] => After revolutionizing how people keep in touch, text messaging is about to radically change how companies hold their raffles.
A new company, Buy N Text Corp., is launching what it calls "the country’s first large-scale text-based raffle promo" through a tie-up with Smart Communications.
From Feb. 10 to May 1, three raffles will be conducted every week – Monday, Wednesday, Friday – each one offering a P1-million prize.
[DatePublished] => 2003-02-03 00:00:00
[ColumnID] => 133272
[Focus] => 0
[AuthorID] =>
[AuthorName] =>
[SectionName] => Telecoms
[SectionUrl] => telecoms
[URL] =>
)
)
)
abtest
November 19, 2014 - 12:00am
October 14, 2013 - 12:00am
January 19, 2012 - 12:00am
October 31, 2005 - 12:00am
February 3, 2003 - 12:00am
