Business

CMO Mobile Summit features reg’l speakers from Facebook, Spotify, Mobile Mktg Association

The Philippine Star

November 19, 2014 | 12:00am

MANILA, Philippines - For one day only, speakers from Facebook, Spotify, McDonald’s APMEA, and the Mobile Marketing Association, will come to the Philippines to lead the discussion about mobile at the CMO Mobile Summit 2014. This will happen on, Nov. 19 at The Tent at Enderun.

Co-organized by the Philippine Association of National Advertisers (PANA), the CMO Mobile Summit was crafted to address the most pressing needs of our country’s advertisers.

“Local advertisers all know that the Philippines is a mobile-first country. They are well-aware that we have some of the most mobile-engaged consumers, and that smartphone usage is growing versus other media channels. The next step is to equip them with the right tools so they can start to tie in mobile into their marketing strategy,” said Digna Santos, executive director of PANA.

With this objective, the CMO Mobile Summit has adopted the theme “Making Mobile Work,” focusing on tactical, practical, and actionable tips for marketers.

The keynote speech will be given by Rohit Dadwal, managing director of the Mobile Marketing Association (MMA) APAC. Other regional speakers include Deepesh Trivedi, head of retail and eCommerce – Southeast Asia, Facebook, Andrew Knott, vice president for digital and media, McDonald’s APMEA, Jonathan Nadiranto, director of sales – Asia, Spotify, and Paul Bedi, head of retail and mobile strategy for cards and unsecured loans, DBS Bank.

Apart from the lectures, other key sessions include:

• A CEO-CMO dialogue between Noel Lorenzana, CEO of TV5, and Margot Torres, senior VP for marketing and communications, McDonalds’, to talk about the evolving roles of marketers in the connected age.

• A panel discussion called “Mobile Advertising that Works,” discussing native mobile ads, mobile videos, location-based advertising, and programmatic buying. It will be led by representatives from AdNear, Inmobi, Vdopia, and StrikeAd.

• Keynote interview with Reuben Ravago, chief innovations officer of SSI/Rustan’s Group, to talk about mCommerce.

As of press time, brands attending the CMO Mobile Summit include Citibank, Unilab, P&G, Jollibee, PAL, Unilever, BPI, Nestle, Johnson & Johnson, HSBC, Century Properties, Manulife, and many more.

Speaking about the conference, Arthur Policarpio, head of Mobext Asia-Pacific and co-chairman of the CMO Mobile Summit, said: “Filipinos are hungry for more mobile solutions. They turn to their smartphones for research, location directions, entertainment, and many other day-to-day functions. There is a lot of untapped opportunity there for brands, and the CMO Mobile Summit will show them the possibilities.”

Hans Roxas Chua, co-program director, Certified Digital Marketer Program and co-chairman of the CMO Mobile Summit, added: “We’ve only just scratched the surface when it comes to mobile marketing. Mobile and connectivity is set to grow exponentially bigger in the next years, and marketers need to start building their mobile foundations now to lead in this exciting space.”