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MOBILE MARKETING ASSOCIATION

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abtest

CMO Mobile Summit features reg’l speakers from Facebook, Spotify, Mobile Mktg Association

November 19, 2014 - 12:00am

For one day only, speakers from Facebook, Spotify, McDonald’s APMEA, and the Mobile Marketing Association, will come to the Philippines to lead the discussion about mobile at the CMO Mobile Summit 2014. This...

Business

Globe eyes new prospects in mobile phone industry

May 3, 2011 - 12:00am

Ayala-controlled Globe Telecom said it is bullish on new and emerging opportunities for mobile phones in the country, citing pent-up demand for smartphones, increasing preference for more content, and the promising...

Business

Mobile marketing in Phl poised for record growth

April 4, 2011 - 12:00am

Mobile marketing in the Philippines is expected to grow faster than Internet and traditional marketing and expand to between two and three percent of the country’s total advertising spend in the next three...

Business As Usual

Mobile marketing goes chic with rise of smartphones, faster data access

March 21, 2011 - 12:00am

Mobile marketing goes as hip and chic as the rise of smartphones and the faster, more accessible data services that give cellphone users all the flexibility to be online anytime, anywhere.

Technology

Singapore-based marketing expert sees rapid growth in RP mobile ads

By Helen Flores and Amanda Fisher | August 20, 2010 - 12:00am

A Singapore-based marketing expert said he expects rapid growth in mobile advertising in the Philippines in the next five years as more companies place their advertisements through the emerging medium.

Business