+ Follow advertising Tag
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[ArticleID] => 2389629
[Title] => ADvance Pilipinas conference set for November with theme 'The Future of Advertising: Convergence and Divergence'
[Summary] => This year’s theme — “The Future of Advertising: Convergence and Divergence” — will be emphasizing the dual forces shaping the advertising landscape. It will highlight both the integration and specialization aspects of modern advertising.
[DatePublished] => 2024-10-02 17:30:00
[ColumnID] => 0
[Focus] => 1
[AuthorID] =>
[AuthorName] =>
[SectionName] => On the Radar
[SectionUrl] => on-the-radar
[URL] => https://media.philstar.com/photos/2024/10/02/advance-pilipinas_2024-10-02_15-15-28387_thumbnail.jpg
)
[1] => Array
(
[ArticleID] => 2368921
[Title] => Viral Grab x Gigil video wins at Cannes Lions International Festival of Creativity
[Summary] => Grab’s viral No Sweat Summer Online Video just bagged the Silver award in the Viral Film subcategory of the Cannes Film Lions, a pillar of the prestigious Cannes Lions International Festival of Creativity.
[DatePublished] => 2024-07-24 11:00:00
[ColumnID] => 0
[Focus] => 1
[AuthorID] =>
[AuthorName] =>
[SectionName] => On the Radar
[SectionUrl] => on-the-radar
[URL] => https://media.philstar.com/photos/2024/07/09/grab-cannes-lead_2024-07-09_13-43-37297_thumbnail.jpg
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[2] => Array
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[ArticleID] => 2275763
[Title] => Innovation key to United Neon's sustained leadership in creative space
[Summary] => With the emergence of new technologies, new public consumption habits, and other uncertainties, the advertising landscape has been evolving at an unprecedented speed.
[DatePublished] => 2023-06-21 00:00:00
[ColumnID] => 0
[Focus] => 1
[AuthorID] =>
[AuthorName] =>
[SectionName] => Business As Usual
[SectionUrl] => business-as-usual
[URL] => https://media.philstar.com/photos/2023/06/22/ernest-lim-united-neon_2023-06-22_13-43-58229_thumbnail.jpg
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[3] => Array
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[ArticleID] => 2217333
[Title] => The Huddle Room, Laddr celebrate creative growth in first-ever 'CreaCon'
[Summary] => This initiative cements the agency's commitment to look out for the continuous growth of its people, partners, and the industry. With a string of inspiring talks, CreaCon cultivated the agency’s passion to help raise the industry’s bar in creativity.
[DatePublished] => 2022-10-18 18:10:00
[ColumnID] => 0
[Focus] => 1
[AuthorID] =>
[AuthorName] =>
[SectionName] => Lifestyle Business
[SectionUrl] => business-life
[URL] => https://media.philstar.com/photos/2022/10/18/crecon-lead-a_2022-10-18_09-58-56949_thumbnail.jpg
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[4] => Array
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[ArticleID] => 2201164
[Title] => Entravision MediaDonuts partners with Anzu to bring award-winning in-game advertising platform to Southeast Asia
[Summary] => Leading digital marketing performance and branding solutions platform Entravision MediaDonuts has entered into a partnership with Anzu.io to bring the most advanced in-game advertising platform to advertisers, developers and players in Southeast Asia.
[DatePublished] => 2022-08-08 17:00:00
[ColumnID] => 0
[Focus] => 1
[AuthorID] =>
[AuthorName] =>
[SectionName] => Biz Memos
[SectionUrl] => biz-memos
[URL] => https://media.philstar.com/photos/2022/08/08/entravision-lead_2022-08-08_12-05-03679_thumbnail.jpg
)
[5] => Array
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[ArticleID] => 2153872
[Title] => Philstar.com launches Portal for Self-Advertising powered by Adnuntius
[Summary] => Philstar.com and Adnuntius are now launching self-advertising to give local small and medium enterprises increased visibility in local media.
[DatePublished] => 2022-01-24 10:24:00
[ColumnID] => 0
[Focus] => 1
[AuthorID] =>
[AuthorName] =>
[SectionName] => Biz Memos
[SectionUrl] => biz-memos
[URL] => https://media.philstar.com/photos/2022/01/14/philstar-partnership_2022-01-14_13-34-4751_thumbnail.jpg
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[6] => Array
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[ArticleID] => 2107070
[Title] => Hakuhodo Philippines announces Third Domingo as new creatives chief
[Summary] => Hakuhodo is the third largest advertising company in the world based in Tokyo, Japan, In the Philippines, it has shares in digital-first BCI Ad Agency, eNav Events Management, and Unit8 Activation Solutions.
[DatePublished] => 2021-06-22 10:00:00
[ColumnID] => 0
[Focus] => 1
[AuthorID] =>
[AuthorName] =>
[SectionName] => Biz Memos
[SectionUrl] => biz-memos
[URL] => https://media.philstar.com/photos/2021/06/21/hakuhodo-lead_2021-06-21_15-58-16768_thumbnail.jpg
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[7] => Array
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[ArticleID] => 1965932
[Title] => Digital marketers identify top three social media trends to watch for in 2020
[Summary] => Top digital marketers have highlighted the important trends that brands and companies have to keep in mind as they prepare plans for 2020.
[DatePublished] => 2019-11-04 15:56:00
[ColumnID] => 0
[Focus] => 1
[AuthorID] =>
[AuthorName] =>
[SectionName] => Technology
[SectionUrl] => technology
[URL] => https://media.philstar.com/photos/2019/11/04/getcraft-vonn-tanchuan-top-marketing-trends-2020_2019-11-04_16-07-54_thumbnail.jpg
)
[8] => Array
(
[ArticleID] => 1916759
[Title] => What do clients want?
[Summary] => I was not an easy client to advertising agencies because I insisted that the agency should understand my business and must figure out the way I think.
[DatePublished] => 2019-05-11 00:00:00
[ColumnID] => 136420
[Focus] => 1
[AuthorID] => 1325498
[AuthorName] => Francis J. Kong
[SectionName] => Business
[SectionUrl] => business
[URL] =>
)
[9] => Array
(
[ArticleID] => 1888606
[Title] => Advertising is at the leading edge of change as the world transitions to a digital economy
[Summary] => The Global Ad Spends Forecast of Dentsu Aegis Network, a multinational media and digital marketing communications company, sees digital to pass 40 percent of global share as it estimates advertising spend growth of 3.8 percent in 2019.
[DatePublished] => 2019-01-28 00:00:00
[ColumnID] => 133905
[Focus] => 1
[AuthorID] => 1174371
[AuthorName] => Bong R. Osorio
[SectionName] => Lifestyle Business
[SectionUrl] => business-life
[URL] => https://media.philstar.com/photos/2019/01/27/bl1-global-ad-spend-forecast_2019-01-27_17-00-17407_thumbnail.jpg
)
)
)
advertising
Array
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[results] => Array
(
[0] => Array
(
[ArticleID] => 2389629
[Title] => ADvance Pilipinas conference set for November with theme 'The Future of Advertising: Convergence and Divergence'
[Summary] => This year’s theme — “The Future of Advertising: Convergence and Divergence” — will be emphasizing the dual forces shaping the advertising landscape. It will highlight both the integration and specialization aspects of modern advertising.
[DatePublished] => 2024-10-02 17:30:00
[ColumnID] => 0
[Focus] => 1
[AuthorID] =>
[AuthorName] =>
[SectionName] => On the Radar
[SectionUrl] => on-the-radar
[URL] => https://media.philstar.com/photos/2024/10/02/advance-pilipinas_2024-10-02_15-15-28387_thumbnail.jpg
)
[1] => Array
(
[ArticleID] => 2368921
[Title] => Viral Grab x Gigil video wins at Cannes Lions International Festival of Creativity
[Summary] => Grab’s viral No Sweat Summer Online Video just bagged the Silver award in the Viral Film subcategory of the Cannes Film Lions, a pillar of the prestigious Cannes Lions International Festival of Creativity.
[DatePublished] => 2024-07-24 11:00:00
[ColumnID] => 0
[Focus] => 1
[AuthorID] =>
[AuthorName] =>
[SectionName] => On the Radar
[SectionUrl] => on-the-radar
[URL] => https://media.philstar.com/photos/2024/07/09/grab-cannes-lead_2024-07-09_13-43-37297_thumbnail.jpg
)
[2] => Array
(
[ArticleID] => 2275763
[Title] => Innovation key to United Neon's sustained leadership in creative space
[Summary] => With the emergence of new technologies, new public consumption habits, and other uncertainties, the advertising landscape has been evolving at an unprecedented speed.
[DatePublished] => 2023-06-21 00:00:00
[ColumnID] => 0
[Focus] => 1
[AuthorID] =>
[AuthorName] =>
[SectionName] => Business As Usual
[SectionUrl] => business-as-usual
[URL] => https://media.philstar.com/photos/2023/06/22/ernest-lim-united-neon_2023-06-22_13-43-58229_thumbnail.jpg
)
[3] => Array
(
[ArticleID] => 2217333
[Title] => The Huddle Room, Laddr celebrate creative growth in first-ever 'CreaCon'
[Summary] => This initiative cements the agency's commitment to look out for the continuous growth of its people, partners, and the industry. With a string of inspiring talks, CreaCon cultivated the agency’s passion to help raise the industry’s bar in creativity.
[DatePublished] => 2022-10-18 18:10:00
[ColumnID] => 0
[Focus] => 1
[AuthorID] =>
[AuthorName] =>
[SectionName] => Lifestyle Business
[SectionUrl] => business-life
[URL] => https://media.philstar.com/photos/2022/10/18/crecon-lead-a_2022-10-18_09-58-56949_thumbnail.jpg
)
[4] => Array
(
[ArticleID] => 2201164
[Title] => Entravision MediaDonuts partners with Anzu to bring award-winning in-game advertising platform to Southeast Asia
[Summary] => Leading digital marketing performance and branding solutions platform Entravision MediaDonuts has entered into a partnership with Anzu.io to bring the most advanced in-game advertising platform to advertisers, developers and players in Southeast Asia.
[DatePublished] => 2022-08-08 17:00:00
[ColumnID] => 0
[Focus] => 1
[AuthorID] =>
[AuthorName] =>
[SectionName] => Biz Memos
[SectionUrl] => biz-memos
[URL] => https://media.philstar.com/photos/2022/08/08/entravision-lead_2022-08-08_12-05-03679_thumbnail.jpg
)
[5] => Array
(
[ArticleID] => 2153872
[Title] => Philstar.com launches Portal for Self-Advertising powered by Adnuntius
[Summary] => Philstar.com and Adnuntius are now launching self-advertising to give local small and medium enterprises increased visibility in local media.
[DatePublished] => 2022-01-24 10:24:00
[ColumnID] => 0
[Focus] => 1
[AuthorID] =>
[AuthorName] =>
[SectionName] => Biz Memos
[SectionUrl] => biz-memos
[URL] => https://media.philstar.com/photos/2022/01/14/philstar-partnership_2022-01-14_13-34-4751_thumbnail.jpg
)
[6] => Array
(
[ArticleID] => 2107070
[Title] => Hakuhodo Philippines announces Third Domingo as new creatives chief
[Summary] => Hakuhodo is the third largest advertising company in the world based in Tokyo, Japan, In the Philippines, it has shares in digital-first BCI Ad Agency, eNav Events Management, and Unit8 Activation Solutions.
[DatePublished] => 2021-06-22 10:00:00
[ColumnID] => 0
[Focus] => 1
[AuthorID] =>
[AuthorName] =>
[SectionName] => Biz Memos
[SectionUrl] => biz-memos
[URL] => https://media.philstar.com/photos/2021/06/21/hakuhodo-lead_2021-06-21_15-58-16768_thumbnail.jpg
)
[7] => Array
(
[ArticleID] => 1965932
[Title] => Digital marketers identify top three social media trends to watch for in 2020
[Summary] => Top digital marketers have highlighted the important trends that brands and companies have to keep in mind as they prepare plans for 2020.
[DatePublished] => 2019-11-04 15:56:00
[ColumnID] => 0
[Focus] => 1
[AuthorID] =>
[AuthorName] =>
[SectionName] => Technology
[SectionUrl] => technology
[URL] => https://media.philstar.com/photos/2019/11/04/getcraft-vonn-tanchuan-top-marketing-trends-2020_2019-11-04_16-07-54_thumbnail.jpg
)
[8] => Array
(
[ArticleID] => 1916759
[Title] => What do clients want?
[Summary] => I was not an easy client to advertising agencies because I insisted that the agency should understand my business and must figure out the way I think.
[DatePublished] => 2019-05-11 00:00:00
[ColumnID] => 136420
[Focus] => 1
[AuthorID] => 1325498
[AuthorName] => Francis J. Kong
[SectionName] => Business
[SectionUrl] => business
[URL] =>
)
[9] => Array
(
[ArticleID] => 1888606
[Title] => Advertising is at the leading edge of change as the world transitions to a digital economy
[Summary] => The Global Ad Spends Forecast of Dentsu Aegis Network, a multinational media and digital marketing communications company, sees digital to pass 40 percent of global share as it estimates advertising spend growth of 3.8 percent in 2019.
[DatePublished] => 2019-01-28 00:00:00
[ColumnID] => 133905
[Focus] => 1
[AuthorID] => 1174371
[AuthorName] => Bong R. Osorio
[SectionName] => Lifestyle Business
[SectionUrl] => business-life
[URL] => https://media.philstar.com/photos/2019/01/27/bl1-global-ad-spend-forecast_2019-01-27_17-00-17407_thumbnail.jpg
)
)
)
abtest
October 18, 2022 - 6:10pm
January 24, 2022 - 10:24am
November 4, 2019 - 3:56pm
