Viva launches vertical-format streaming platform on its 44th anniversary
MANILA, Philippines — After VMX and Viva One, Viva Communications, Inc. launched a new streaming platform designed for vertical series content last Nov. 10. The launch of Viva Movie Box (VMB) coincided with the company’s 44th anniversary.
“Vertical dramas and shorts are the new trends nowadays. So, this is our foray into this kind of platform,” Studio Viva, Inc. president and chief operating officer Valerie Salvador-del Rosario said at the presscon. “This is our latest offering wherein you can watch fresh stories and a new kind of content. You can enjoy various kinds of drama (content).”
She described the content as “a bit soapy” but emphasized that “at its heart are Filipino stories.”
The new venture represented the company’s initiative to “effectively translate our established expertise in serialized drama into a new digital medium,” Valerie continued.
“Our aim is to utilize the strengths of our creative ecosystem — from talent to production — to deliver compelling, high-volume content. This vertical format allows us to be highly relevant to the next generation of viewers, ensuring our stories are accessible and engaging wherever they are.”
Viva Communications, Inc. president Vincent del Rosario, for his part, stressed the importance of VMB. “The introduction of VMB: Viva Movie Box is a move that acknowledges the shift in content consumption. Our strategy ensures that Viva continues to be a central presence in the local streaming sector.”
“We remain focused on understanding and serving the preferences of the Filipino audience. This launch reflects our consistent, forward-looking approach to the entertainment business, emphasizing synergy and market relevance,” added he.
The titles under VMB will feature a mix of newbie and veteran actors, he shared. “It’s part of our building up and sustaining the success of our Viva Artists Agency actors.”
The episodes per content will run for approximately one to two minutes that span several genres, including romance, family dramas, stylized (campy) narratives and adult-drama films. The number of episodes will range from 50 to 70, depending on the story.
“But eventually, you will see different genres here as well. Hopefully, horror, action, comedy (and) fantasy. We are open to all, and we will try all. It’s a matter of pacing it kung kelan namin siya ilalabas,” said Valerie.
The initial lineup of local original titles includes “Akin Ka Lang,” “Elisa: Batang Kabit,” “Maid for Revenge,” “Love Forbids,” “Inagaw na Anak,” “A Mistress’ Guide to Moving On” and “She’s Not My Sister” for 2026.
Stars include Ryza Cenon, Mon Confiado, Rhen Escaño, Nathalie Hart, Albie Casiño, Rose Van Ginkel, Denise Esteban, Meg Imperial and Louise delos Reyes, among others.
VMB will also feature well-loved Asian micro-dramas.
Valerie told The STAR that they will also expand their reach to a global audience sometime next year.
The subscription model is priced at P59 per week. VMB is available for download on Google and Apple.
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