The Blackman Magic

Jam-packed meet and greet at a mall, with floors filled with people to the brim, random fans asking for pictures and mementos, and it extends from their hometown in Australia to the islands of the Philippines. There is no denying that the Blackman family is the social media superstar family of today!

It has been a whirlwind for Jeraldine, Josh along with their kids Nimo and Jette who are reaping all the pros of fame. They were here just earlier this month as they got to experience their first wave of love from the Filipino fans.

We got to meet Jeraldine and Jette in the past couple of weeks thanks to the back-to-back endorsements they have in the country. But it was not until last Wednesday that we got to talk to them more lengthily thanks to Beautederm Group of Companies founder Rhea Anicoche Tan who got Jeraldine to be the face of her three new serums.

Rhea has been generous with all her endorsers, Bea Alonzo, Carlo Aquino, Maja Salvador, Piolo Pascual and so much more. It was a welcome development to create such a great relationship with Jeraldine off the bat that during their first few meetings, the Beautederm founder suddenly showered Jeraldine with luxury gifts and even an Hermes bag from her shop A-List Avenue! Hard to top that!

Beautederm Group of Companies founder Rhea Anicoche Tan has tapped Jeraldine to be the face of her three new serums.

Rhea told us: “Hindi ko alam! We hit it off right away! Baka siguro dahil taga-Ilocos kaming dalawa! Magaan eh. Nagbibigay talaga ako sa mga alaga ko but first time ko magbigay ng ganoon karami! Lukso ng dugo? Ano ba ito?”

Jeraldine added, “Thirty minutes lang kami nagkita, close na kami.”

The Blackman family is now nearing the three million mark in their socials such as Facebook, Instagram and TikTok. But it is really their intense engagements from the fans that keep their community growing, thanks to their daily relatable videos and Jeraldine’s humor that drives the fun videos to millions of views!

Jeraldine said that she films almost every day and her daughter, the superstar Jette, who is just four, always looks forward to being recorded. Although Jeraldine said that Jette does not know she’s famous, sharing, “She would know that people would come up to her, she would understand because she makes videos. But she doesn’t understand the fame that she has.”

ABS-CBN is in search of the next child star for “Goin’ Bulilit.” Although Jette is already a superstar, the Blackman family has been bombarded with messages asking if Jette will be up for it, to which mommy Jeraldine said, “It depends. There is no offer. If there’s a good offer, you might be doing homeschooling with them.”

Although Mommy Jeraldine added that her baby Jette’s education is really her priority since she will be in kinder school next. “Kasi mag-school na siya next year kaya hindi namin alam. Kapag may time, we can do it, if she wants it. Minsan kasi mahiyain siya. Hindi kagaya ng mga scripted reels namin, gustong gusto niya iyan.”

Mommy Jeraldine added once Jette’s school starts, it will be their priority for her. This is her shot at normalcy and so we did also ask Jeraldine how she regulates Jette’s exposure given her immense popularity. She said, “We don’t put her emotions on videos. We would not – iyong mga personal na emotions ni Jette.”

She also said that what people see is just a morsel of their lives 24/7. “In reality, wala pang five percent ng isang araw namin, sa nangyayari sa buhay namin ang nilalagay namin sa online. Sana ma-gets nila na akala nila iyon na buhay namin.”