Samantha Bernardo is Miss Ever Bilena
MANILA, Philippines — Binibining Pilipinas candidate Samantha Bernardo of Palawan was named this year’s Miss Ever Bilena. The awarding rites took place during the Ever Bilena (EB) Beauty Tour of the 2020 Binibining Pilipinas official candidates last March 3 at the EB corporate head office in Baesa, Caloocan City.
Samantha, Bb. Pilipinas 2018 and 2019 second runner-up, was chosen because she projected confidence and style. “It’s an honor to be part of the brand that has a heart for Filipinos and beautifies modern Filipina beauties like me,” she said.
Other Beauty Tour winners were Patrizia Garcia of Manila, Miss Blackwater; Hannah Arnold (Masbate), Miss Careline; and Honey Cartasano (Rizal), Miss EB Advance. Present during the event were Dioceldo “Deo” Sy, EB founder and CEO; Silliman Sy, EB COO; Denice Sy-Muñez, key accounts manager; and Olive Padilla, marketing manager.
From the pre-pageant activities until the coronation night (on April 26 at the Smart Araneta Coliseum), all 40 candidates hailing from different provinces and diverse backgrounds are guaranteed to look their best throughout the pageant with the help of Bb. Pilipinas’ official make-up sponsor Ever Bilena.
For 37 years, Ever Bilena has catered to Filipinas to help enhance their individual beauty with quality and affordable cosmetics. As a pioneer in the local beauty industry, Ever Bilena has stood by its motto that “Every Filipina deserves beauty that lasts a lifetime.”
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