Ben Chan on AlDub as Bench endorsers: No-brainer

MANILA, Philippines - The phenomenal loveteam of Alden Richards and Maine Mendoza, collectively known as AlDub, was recently launched as the newest product endorsers for the clothing and lifestyle brand Bench. AlDub Nation flocked to the Trinoma Activity Area and filled the event with deafening shrieks and screams of support, with some fans already lining up hours before the event. The hashtag #MaiChardforBench also trended on Twitter.

Fans were treated to a number of mini-games, as well as equally energetic dance performances each from Alden and Maine. But the kilig factor reached fever pitch when Alden, while singing God Gave Me You, was finally joined on stage by Maine. They also talked about how thankful and honored they are to be part of the Bench family. The event culminated with a meet-and-greet with some lucky fans.

Before ending the program proper, however, Alden and Maine  revealed that they have a huge surprise for AlDub Nation in July. “Something everyone has been waiting for,” teased Alden. “It’s an anniversary gift,” added Maine, pertaining to the birth of AlDub last July 2015.

Asked why Bench chose Alden and Maine to represent its products, Bench founder and Suyen Corporation chairman Ben Chan told The STAR during the launch event that “it’s a no-brainer na kunin sila (to get them as endorsers). Furthermore, Chan described Alden and Maine as “very traditional Filipino.”

“I think that every young Filipino should look up to them because they’re very down-to-earth even if they’re so successful. Their values are very good,” Chan   added.

Alden was introduced as the latest endorser for Bench Fix Salon. He is also the face for Clay Doh Lite, a variant of the hair styling tool Clay Doh.

Maine, on the other hand, launched her own collection of celebrity scents. Her scents collection comes in four variants: Three fruity body sprays, namely Maine Girl, Maine Love and Maine Forever; and the eau de toilette A Dab of Love. Like the phenomenon that is Maine, last March 16, Bench announced on its Facebook page that Maine’s Bench Celebrity Scents was sold out in just 15 minutes after its release in the Trinoma store.

(Bench Fix Salon has 77 branches nationwide. Clay Doh Lite is available in all leading Bench stores and Bench Fix Salons nationwide. Maine Mendoza Celebrity Scents Collection is available in all Bench stores.)