Lovato confident in new global drive

MANILA, Philippines – Pop superstar Demi Lovato (photo) graces a shoe campaign anew to promote Skechers Sport with Memory Foam. Behind-the-scenes footage of her commercial shoot is scoring hits by the minute and fans are raving about how Demi rocks in her slicked hair, gym clothes, and Memory Foam-infused footwear in a video that is sure to inspire many to hit the gym.

Just in time for her new Skechers Sport campaign, Demi dropped her latest album, Confident, last Oct. 16. Demi shares that “the music is going to be very different because in the past, I knew who I was as a person, but I’ve never been more sure of who I am as an artist and I really channeled the direction and the vision that I had into what I wanted into this project.”

Recounting her year-long experience with Skechers, Demi says “It feels really great to support a company that I actually love and wear. What I love about Skechers is that they’re very, very comfy.” Known for producing comfortable shoes built for activities on and off the gym, global lifestyle brand Skechers once again leads the charge in providing the most comfortable shoes for any workout habit. The Skechers Sport with Memory Foam is built with an ultra-soft insole made to provide everyday comfort on top of coming in the most fashionable styles and colors of today.

Skechers Sport is available at Skechers stores in Glorietta 2, TriNoma, Ayala Fairview Terraces, SM North Edsa, The Annex, SM Mall of Asia, Robinsons Galleria, Robinsons Place Manila, Gateway Mall, Lucky Chinatown, Market Market, Alabang Town Center, Festival Mall, SM Fairview, SM Dasmarinas, Paseo Sta. Rosa, Marquee Mall, SM Pampanga, SM Bacolod, SM Clark, Ayala Center Cebu, SM City Cebu, SM Davao, Centrio Mall, Cagayan de Oro and LimKetKai Mall CDO.