SM Youth envoys as PBB 737 housemates

MANILA, Philippines - The Pinoy Big Brother (PBB) house has always been known to welcome temporary residents who are not afraid to show the world who they really are. From opinionated teenagers, young souls who have experienced a lifetime in their short life and role models to many who watch their lives on TV, these housemates reflect the decisions, dilemmas and dreams that shape the youth to discover who they really are.

SM Youth, as a fashion and lifestyle label for the young Filipino, imbibes this same brand of self-expression and a desire to stand out — that’s why they are more than proud to see SM Youth ambassadors Richard Juan and Tommy Esguerra enter the PBB house as the newest regular housemates.

Richard, who entered the house early in August, was named Charming Chinito ng Parañaque for his arresting Asian good looks and endearing personality. Joining Richard inside the house after a month was fellow SM Youth ambassador Tommy, who entered the house recently. Tagged as the Pretty Boy ng Las Piñas, Tommy is sure to make girls swoon with his signature sprawling locks and cool guy style.

“We’re proud and excited about Richard and Tommy’s entrance into the PBB house,” says Marielle Ardiente, SM Youth AVP for Marketing. “SM Youth, through our clothes and brands, has always been about making statements with one’s individuality — we’re glad that Richard and Tommy will be able to show the rest of the country how the youth should never be afraid to express themselves.”

SM Youth is available in all SM Department Stores. For more information you may visit facebook.com/SMyouthlifestyle or @SM_Youth on Twitter and Instagram.