ABS-CBN most awarded TV network at Philippine Quill Awards

MANILA, Philippines - ABS-CBN Corp. bagged a total of 20 recognitions at the 13th Philippine Quill Awards where it won the most number of awards among TV networks. The Kapamilya network was declared Company of the Year second runner-up in the annual awards program that recognizes the best communication programs and works in the country.

The Tulong Na, Tabang Na, Tayo Na campaign, which was conducted to bring relief and rehabilitation for the victims of Typhoon Pablo, Bohol quake and Supertyphoon Yolanda, was feted in three categories, namely Advocacy Communication, Marketing Communication and Multi-Audience Communication. The campaign included initiatives such as selling of Tulong shirts and star-studded Tulong fund-raising concerts with top artists performing pro bono and raising funds from the public to help the victims.

ABS-CBN’s mobile telephone service, ABS-CBNmobile was awarded in the Advocacy Communication category for its Yolanda Story: Becoming a relief SIM all in the service of the Filipinos campaign that gave away 100,000 SIM cards for free to the Yolanda survivors to help them connect and communicate with their loved ones.

SKY Cable Corp. was also recognized for its effort to serve, enrich and uplift the spirit of the Yolanda survivors by providing them with free TV viewing stations in Tacloban and Villamor Air Base. SKY received an award in the Special Events-External category.

Mga Kwento ng Kasiyahan: The ABS-CBN Grand Kapamilya Weekend won in the Special Events-External category for its historic, star-studded two-day event in 2013 that provided thousands of Kapamilya fans public service, fun activities, and the opportunity to meet and greet the network’s biggest stars in celebration of the 60th anniversary of Philippine TV.

60 Years: Kwento Natin Ito, the event that preceded the Grand Kapamilya Weekend, bagged recognition in the Employee Engagement category. It was the kick-off of the year-long celebration of the 60th anniversary of Philippine TV that featured ABS-CBN employees who shared their experiences, insights and significant contribution as Kapamilya.

The Facebook app that expanded the PBB experience for fans — Pinoy Big Brother Online Bahay ni Kuya, a first of its kind in the history of the international Big Brother franchise, bagged awards in Advertising Campaigns, Marketing Communication and Digital Communication Channel categories.

DZMM’s RED Alert 2014 campaign won in the Multi-Audience Communication category for empowering its listeners and viewers by teaching them educational and experiential survival and emergency response and disaster preparedness tips.

ABS-CBN’s commuter safety mobile app, PasaHero earned a distinction in the Corporate Social Responsibility category for protecting the passengers by broadcasting trip details via social media and sending emergency notifications and location to the user’s trusted circle.

ABS-CBNmobile won in the Social Media Programs category for its Facebook page that became the most influential telco brand in the country based on engagement and reach through effective real-time digital marketing and social media content.

The Pamilya OnGuard campaign was awarded in the Advertising Campaigns category being the first and only health news advisory on ABS-CBN that brings holistic and essential information on health and protection.

Kapamilya Network’s 2013 Christmas Station ID themed, Magkasama Tayo sa Kwento ng Pasko (Pagbangon version) received a Quill Award in the Audio/Visual category.

The ABS-CBN Philharmonic Orchestra’s Spotlight Series: The Music of Ryan Cayabyab was cited in the Special Events-External category for its achievement in planning and execution of a special event for an external audience.

ABS-CBN’s 2013 Annual Report took home a Quill award in the Publication category.

The annual Philippine Quill Awards is presented by the International Association of Business Communicators (IABC) Philippines.