James joins Nadine in Jollibee TVC

MANILA, Philippines - James Reid (left) joins the Jollibee family as the latest brand ambassador for Cheesy Bacon Mushroom Yum, side-by-side onscreen partner Nadine Lustre (photo).

“I feel honored and happy that I was chosen to be an ambassador of the Jollibee brand. And it just makes it a lot more fun that I get to do it with Nadine, because she’s my partner in everything,” said James.

James is the newest addition to Jollibee’s roster of ambassadors, which also includes Sarah Geronimo, The Voice Kids’ Lyca Gairanod, Darren Espanto, Juan Karlos Labajo and Darlene Vibares, Julia Barretto, Bamboo and the Legaspi family.

Nadine was introduced earlier on as the endorser of Jollibee’s Cheesy Bacon Mushroom Yum. However, the JaDine tandem will not be complete without James. The two rose to stardom together, headlining two hit Wattpad-based movies Diary ng Panget and Talk Back and You’re Dead.

JaDine’s chemistry landed them projects left and right, and eventually bagged them the Jollibee endorsement deal. They are teaming up anew in their third Wattpad movie, Para sa Hopeless Romantic, and an upcoming ABS-CBN show.

“We’re happy to finally have both James and Nadine as part of the Jollibee family, as they are today’s hottest love team and are an inspiration to today’s youth,” said Jollibee VP for marketing Harvey Ong.

Like James and Nadine, turn ordinary moments extra special with Jollibee’s Cheesy Bacon Mushroom Yum. For details, visit https://www.facebook.com/JollibeePhilippines.