PLDT Home still dominant broadband

MANILA, Philippines - The team behind PLDT Home deserves a pat in the back for all its hard work.

PLDT Home has maintained leadership in fixed broadband with a 70 percent market share at the end of the third quarter of 2014, more than triple of its nearest competitor. All the hard work that the team has been sweating out is paying off.

PLDT Home has remained the preferred broadband provider in the country with consistent double-digit increases in broadband subscribers as it grew a robust 18 percent at the end of September from its year-ago level, bringing its total broadband subscriber base to nearly one million.

“We are glad to know that majority of the country’s broadband subscribers prefers our products and services,” PLDT EVP and head of home business Ariel Fermin said.

Fermin added that PLDT’s fixed broadband services led by PLDT Home DSL and PLDT Home Fibr serve as the foundation for value-added services such as Pay TV, video on demand and live streaming. “It is evident to us that more and more Filipino homes are demanding for multimedia content as we expand our Cignal over Fibr subscribers by five-fold this year,” he said.

PLDT Home powers up its roster of services to address the increasing demand for multimedia content under the Telpad and TVolution.

In September of last year, PLDT also grew its Time-Division Duplex-Long Term Evolution (TD-LTE) network to over 400 cell sites to fortify its leadership in providing high-speed Internet services to more Filipinos nationwide.

“The continuous expansion of our TD-LTE network will further strengthen connections at home, especially those who live in remote towns and provinces. TD-LTE will provide them access to the Internet and allow them to experience the benefits of broadband technology,” Fermin said.

PLDT Home Ultera, one of PLDT’s latest services, gives the country’s Internet service a fresh boost by enabling more Filipino homes to gain ready access to multimedia services like social media, movies, games and music through fourth-generation wireless broadband platform.

“We are bringing all these digital services within reach of more Filipino homes across the country with our various plan options,” Fermin said.

For details, log on to pldthome.com.