1D World comes to Manila

MANILA, Philippines - Music Management International, AEDI, Ovation Productions and SM Lifestyle Entertainment, Inc. recently launched the 1D World (#1DworldManila), the largest pop-up store dedicated to the British boy band One Direction at the Mega Fashion Hall, SM Megamall in Mandaluyong City.

“We would like to offer more for our Pinoy Directioners, anything that makes them feel closer to the group, One Direction. This is also a fitting venue for all 1D fans to meet and interact with each other,” said Rhiza Pascua, president of MMI. 

The Philippines’ 1D World is the newest stop of the One Direction store globally, as it follows 1D Worlds in London, New York, Toronto, Barcelona and Australia, where the original 1D World opened.

For a limited time, Directioners will get their hands on exclusive and official merchandise, including T-shirts, posters, vests, caps and life-size cardboard standees of the band members, plus many more exciting 1D items never been sold before in the Philippines. Some special items will even have their debut here in Manila.

1D World is open daily from 11 a.m. onwards at the 5/F, Mega Fashion Hall, SM Megamall. During this time, fans can expect exclusive offers and merchandise bundles — everything a fan of Niall Horan, Zayn Malik, Liam Payne, Harry Styles and Louis Tomlinson could ever want.

One Direction is an English pop band that was discovered in the hit TV show, X Factor. Simon Cowell soon signed the band and released its debut album, Up All Night. In 2014, the band released Four and has sold out stadiums worldwide performing hit singles such as Live While We’re Young and Story of My Life.

On March 21 and March 22, the band will be staging its first Philippine performances at the Mall of Asia Concert Grounds as presented by Music Management International (MMI), Futuretainment, Inc. and Ovation Productions.