SJ vice mayor is ULTIMO man

MANILA, Philippines - People always ask whether size matters or not. When it comes to fashion, size definitely matters, just like fit.

The reality is that not so long ago, the Philippines didn’t really have a lot of clothing options for big, tall men. The biggest sizes of most brands were still not big enough, while cuts, colors and styles were limited.

ULTIMO is the go-to brand of plus-size men who put a premium on looking sharp and stylish at the office and at the same time enjoy leading an active lifestyle.

Take San Juan City Vice Mayor Francis Zamora (photo), for example. Standing 6’5” tall, he is a multi-faceted individual who is into a lot of things. Aside from being the presiding officer of the City Council and vice chairman of the City Peace and Order Council, City Anti-Drug Abuse Council and City Risk Reduction and Management Council, he is also a businessman and entrepreneur who has been investing in restaurant franchises since 2000.

Given the fact that Francis faces and meets with a lot of people everyday, the former De La Salle University UAAP team captain and 1998 and 1999 champion teams member, needs to look good all the time. He makes sure that he is still able to devote time and attention to his wife, Keri, and four children, Amanda, Rocco, Nicolas and Noah, pointing to proper time management and prioritization as the key to handling his very busy schedule and fast-paced life.

Executives aren’t the only ones who are big fans of the brand. Even basketball players like Don Allado, Renren Ritualo, Rico Maierhofer, Simon Atkins, Ty Tang, Ryan Arana, Carlo Sharma, Mon Jose, Dominic Uy, Mac Cardona and Joseph Yeo who will strut the runway tomorrow, Oct. 23 in a fashion show to showcase ULTIMO’s plus-size collection.

(ULTIMO is exclusively available at the MaxWear men’s section of SM Stores.)