Miguel, Bianca BUM’s new youth ambassadors

MANILA, Philippines - BUM welcomed Miguel Tanfelix and Bianca Umali (photo) as its young brand ambassadors last July 24, 1 p.m. at Annabel’s on Tomas Morato Ave., Scout Delgado St. 

Tanfelix and Umali are GMA artists and the youth lead stars of the top-rating Niño, which is aired daily on GMA Kapuso Network after 24 Oras.

“It is but fitting to have the two join the rosters of our young ambassadors because of the image they have created toward the Filipino televiewers. They consistently project wholesome personas,” said Rai Lacoste, BUM marketing officer.

 “Apart from that, both Miguel and Bianca are also considered as today’s Teen Prince and Teen Princess of GMA Telebabad.”

BUM Equipment finds Miguel and Bianca not only as talented youngstars, but as inspirations for the new generation. Tanfelix rose to stardom via a talent search as his efforts paid off when he made it as one of the finalists and was named First Prince of StarStruck Kids in 2004. Umali’s being an orphan, on the other hand, didn’t hinder her to fulfill her late parents’ wishes and even if she lives with her grandmother; she has embraced a life of being responsible and independent. 

BUM Equipment seeks to work with endorsers who create an image of positivity and leave a lasting, affirming impact on its market, which is the Filipino youth.