Penshoppe steps into online retail with Lazada Phl

MANILA, Philippines - Penshoppe continues to push the envelope further as it embarks on online retail with the Philippines’ online shopping mall, Lazada.com.ph.

From its cool and affordable items that appeal to the Asian fashion palate to its roster of international celebrity endorsers, Penshoppe has continuously wowed and made waves in the Philippine fashion retail arena. Now, the brand is set on conquering new and exciting territory — online retail — in tandem with Lazada.

Golden ABC president and CEO Bernie Liu said, “Our partnership with Lazada stems from the company-wide commitment to serve our customers. While we continue to build and expand our brick-and-mortar stores here and abroad, Lazada will help us reach out to more consumers so they can enjoy the hassle-free Penshoppe shopping experience wherever and whenever they want.”

Lazada Philippines co-founder and CEO Inanc Balci welcomes the lifestyle mega brand into Lazada. “We are very thrilled and happy to have Penshoppe with us and we both value the trust and confidence that they have placed in each other and we take this very seriously,” said Balci.

“Lazada has expanded its categories, from mobile and laptops, to include lifestyle in our fold and we are strengthening our lifestyle categories, and working with a lifestyle mega brand such as Penshoppe is truly motivating,” he added.

Penshoppe can now be purchased from Lazada Philippines by simply logging on to www.lazada.com.ph/penshoppe.