Eddie Bauer brand launch at SM Aura Premier

MANILA, Philippines - Expanding its reach globally, active lifestyle brand Eddie Bauer has launched the brand locally at its second store in Southeast Asia, SM Aura Premier, through a special media preview last July 21. 

Celebrities, media personalities, VIPs and bloggers graced the event that highlighted the Eddie Bauer history and its contribution to the world of outdoor adventure.

Starting off with its humble beginnings, the guests took a trip down memory lane as Eddie Bauer installed a pop-up museum/gallery to showcase the brand’s milestones, signature collections and artifacts. A fashion show was also held to showcase the brand’s latest collection.

Founded in 1920 by a Pacific Northwest outdoorsman by the name of Eddie Bauer, the brand is known for patenting the first-ever quilted down jacket and has since been renowned for patenting numerous other designs that even the US Army adopted.

 From then on, Eddie Bauer has built its heritage around innovative outdoor products and eventually expanded to include a range of premium-quality clothing, accessories, and gear for men and women that complement today’s modern outdoor lifestyle.

Today, Eddie Bauer remains steadfast in its dedication to provide for outdoor athletes and sports-minded individuals and at the same time manages to hybridize technical innovation with that of a casual sportswear aesthetic. 

Visit Eddie Bauer boutique at SM Aura Premier (2/L), Eddie Bauer SM Megamall (3/L Mega Fashion Hall), R.O.X. Bonifacio High Street, R.O.X. Ayala Cebu, R.O.X. Camp John Hay Baguio and R.O.X. Centrio Cagayan De Oro.