AXE Gold Pass: Men’s ticket to the Gold Life

MANILA, Philippines - To celebrate the launch of the new Gold Temptation made for the sophisticated man, AXE is giving one lucky guy the ultimate prize: A chance to live the Gold Life through the AXE Gold Pass.

The pass is a guy’s ticket to the Gold Life, which translates to an extended weekend trip to Las Vegas with two of his friends where he will have access to the VIP lifestyle. The winner will also get the privilege of owning one of the most iconic cars in the world â€” a brand-new 2014 Volkswagen Beetle, boasting a powerful 1.4 liter TSI Turbocharged engine, with 118kW of power and 240Nm of torque, revamped design and a seven-speed direct shift gearbox transmission.  The Gold Pass winner will also receive a condominium unit at the Fort that AXE will lease for him for a year. These are among other privileges that only AXE can give, such as access to the best events, clubs and parties for the Gold Pass winner.

To win the pass, guys just need to buy an AXE Gold Temptation can, access the Gold Pass tab in the AXE Philippines Facebook page (facebook.com/AXEPhilippines), and get their friends to vote for them. The Top 400 men with the most votes qualify for the next round, where eventually they will get trimmed down to the final three. These men will then compete in the Gold Pass Challenge, where the ultimate winner of the AXE Gold Pass will be determined.

The AXE Gold Council will join forces to choose which guy best epitomizes the AXE Gold Man. The AXE Gold Council is composed of  the AXE resident hottie Solenn Heussaff; the sophisticated man Luis Manzano; the romantic at heart KC Montero; and AXE Ambassadors Radio DJs Tony Toni, Slick Rick and Sam YG. Each Gold Council member will make time to mentor the gentlemen — grooming them to be the ultimate AXE Gold Man.