Kathryn for Ruffles bags

MANILA, Philippines - Kathryn Bernardo (photo) is the new celebrity endorser of Ruffles bags, which are designed, produced and marketed by Trendy Labels, Inc.

The brand was launched in 2008, catering to the preferences of teens and young adults. Originally made available at eight SM Department stores, Ruffles has now more than two dozen outlets nationwide.

The brand offers a wide range of bags from casual to sporty, bags for everyday use, to bags for school and travel. Most Ruffles bags come in practical backpack form and messenger bags that are very popular among the youth. Fashionable shoulder bags and sling bags are also available.

Ruffles bags celebrate young women’s individuality through different styles, colors and features, and there’s no better young star to represent the brand but Kathryn.

According to brand manager Selwyn Ching, “Kathryn embodies the spirit of the brand, which highlights youthful individuality and self-expression.”