Breeze urges moms to join the Sige Sabado Movement

MANILA, Philippines - Mommies play the important role of being their children’s first teacher. They have the power to ensure their children grow up well-rounded and happy. However, moms, by nature, have the tendency to be overprotective of their children especially with regards to being messy. They often associate getting dirty and stained with something negative such as being irresponsible as well as hard work for them in terms of cleaning. This is the kind of mindset that Breeze would want moms to change. Since Breeze believes that life’s lessons are best learned through experience, the detergent brand encourages moms to adopt the Sige sa Mantsa philosophy which is all about allowing their kids to be kids and explore and learn positive values even at the expense of getting dirty and stained.

To forward the advocacy of child learning and development, Breeze launched the Sige Sabado Movement which calls on moms to dedicate Saturdays to their kids. Sige Sabado hopes to encourage moms to spend their Saturdays creating lasting memories with their children by doing fun bonding activities together. Even if this means often getting dirty and stained, it’s okay since Sige Moms know that what matters most are the values learned, memories created and fun enjoyed in the process.

“Kids learn best when they’re having fun with their moms,” said Unilever Home Care marketing director Jay Go, during the Sige Sabado Movement launch held at Arts in the City in Bonifacio Global City. “Through the Sige Sabado Movement, we hope to cultivate a stronger, more loving relationship between moms and their kids. After all, no matter how busy life gets, we should always make time for the ones who matter most. If this also leads to stains, it’s okay. Dirts and stains are temporary, memories and lessons are permanent. Sige sa mantsa! Sige sa learning!”

Celebrity moms Barbie Almalbis-Honasan, Christine Bersola-Babao, Dimples Romana, Gladys Reyes, Nikki Valdez and Carmina Villarroel-Legaspi were introduced as part of the Sige Mom Circle, a group of empowered moms united in their commitment to take charge of their kids’ learning and memories. “Sharing in our vision of spending weekend time with their kids, our Sige Mom Circle will encourage other moms to participate in their children’s learning and spread the advocacy by actively sharing their everyday experiences with other moms,” said Go.

For details, log on to www.breeze.com.ph.