Converse Cons: Born for the streets

MANILA, Philippines - At first, it’s hard to tell what X-Games skater Nick Trapasso and the group Flatbush Zombies have in common. The Xtreme Games athlete and the hip-hop band from the tough and gritty side of Brooklyn seem to be worlds apart. But one thing they agree on is this — for their rugged, street-wise and active lifestyle which is full of turns, surprises, challenges and daring escapes, only one footwear can see them through: Converse Cons.

Converse Cons is a lifestyle brand designed for a sport-inspired culture and made for the tough action and wear and tear, and rough and tumble of the streets. Trapasso trusts Cons to pull him through the various breath-taking stunts he does on his skateboard that would give a lesser sneaker a bad beating. With Cons, however, Trapasso achieves control for sharp turns, blazing spins, high-flying action, skids and sudden stops.

As for Flatbush Zombies, any band that puts out music titled D.R.U.G.S and mix-tapes called BetterOffDEAD is doing serious business. Converse Cons gives them the street cred to perform their razor-edge, brash and darkly political music. It’s footwear fitted from the gritty music of the streets.

Converse Cons is crafted as a combo of ’90s retro vibe with the innovative, strong and high-tech materials as well as looks that inspire respect. Its tough, rugged exteriors blend well with the retro elements and provide support and control. With its “react system,” it moves as you move as quickly as you move when you need to. Footwear in the Cons line includes Aero Jam, Anarchy and Star Player Plus.

Converse Cons is perfect for the street lifestyle as sports and active wear as well as the ticket to being awesome yet tough and understated — all of which are, essentially, a new level of cool.